16 Ideas for Repurposing Your Artist Statement

Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement. [...]

Marketing Isn’t About You

Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write. [...]

Art Marketing Action Podcast: Marketing Isn’t About You

Audio version of the post with the same name. Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. [...]

Don’t let your text become outdated

Your About page and all other pages and posts on your blog or website should include text that is as “evergreen” as possible. “Evergreen” means that it will be just as valid next year as it is right now. Here’s an example. [...]

LIVE HUMAN BEINGS

The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute. [...]

Brag Better About Your Art, About You

Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments. [...]

Art Marketing Action Podcast: Brag Better About Your Art, About You

Audio version of the post with the same name. Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments. [...]

Are you ready to face the judges?

Work of Art on Bravo

Curators, gallerists, and critics will ask hard questions. They expect answers, so you need to be prepared to respond. If you want to play with the big girls and boys, you have to be able to articulate what your art is about. [...]

Thinking about winging a presentation? Think again

Workshop presentation isn’t rocket science. As long as you act professionally and take a little time to prepare you can easily add workshops and lectures to your art career repertoire. Photographer (and workshop designer) Jacqueline Webster shares her experiences in this guest blog post for Art Biz Blog. [...]

How to Write an Art Review

Muffy Clark Gill and

Writing art reviews is a great way to meet people and build your credentials. It also provides good practice for honing your eye. You can’t help learning when you look closely and critically at lots of art. Here are some tips on writing about art exhibits in galleries, art centers, and museums. [...]