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Artist and instructor Adele Sypesteyn

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix)

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.

The Art Biz ep. 163: Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) Read

oil painting french boulangerie pastries artist Simonne Roy

The Art Biz ep. 75: A Quiet Gallery Experience with Simonne Roy

What is something special you can do for your email subscribers and collectors when your shows and large events are canceled because of a pandemic?

Give them a private viewing experience, of course.

For years, Simonne Roy has been hosting 50 – 60 VIPs for a one-night party in her home, which she transforms into a gallery. The money and effort she invested in the event resulted in good sales and meaningful relationships. Each year’s success built on that of previous years.

[caption id="attachment_31426" align="aligncenter" width="650"]Oil painting of sunflowers in a field artist Simonne Roy ©Simonne Roy, Sunflower Fields of Union County. Oil on canvas, 12 x 48 inches.[/caption]

When Covid struck last year, her hopes for a successful home gallery show were dashed, until, like many scrappy entrepreneurs, Simonne found a different way to make it happen.

She decided to hold the VIP appreciation without the party. In this episode of the Art Biz Podcast you’ll hear how Simonne gave people a private encounter with the art—something few people ever get to have. She calls it the Quiet Gallery Experience.

If she measured its success by the amount of sales only, she could have counted it a success. But sales were almost secondary because Simonne measured her success by the goodwill she created with her subscribers and collectors.

Listen closely to hear what she did to set the stage and make it special, what she would do differently next time, and how she netted the same amount of money from the participation of fewer people.

The Art Biz ep. 75: A Quiet Gallery Experience with Simonne Roy Read

Adele Sypesteyn

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn

Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?

Chances are good that you can’t answer that question because you were so myopic. You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit.

This week’s podcast guest, Adele Sypesteyn, has been making a living from her art for 4 decades. But she never gets too comfortable with income coming from a particular source. She pays attention to changes in the marketplace and economy. And she educates herself.

The people who go into galleries are 1% of the population.
I wanted to reach the other 99%.

Listen to learn how Adele made the decision to pull out of her galleries and how she easily replaced that income.

The Art Biz ep. 36: Reaching the Other 99% for Your Art Business with Adele Sypesteyn Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

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