Posts tagged as:

art business

Take Action! Don’t just read. Do!

by Alyson Stanfield on February 17, 2010

It doesn’t help you to read unless you do something with what you’ve learned.I would even argue that you haven’t learned much if you haven’t done the work. If you’re just reading and reading, you’re not using your other senses. You’re not touching, applying, failing, and readjusting.

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Art Marketing Action + Podcast: Break the Rules

by Alyson Stanfield on February 15, 2010

Many artists in the beginning of their careers are stymied by the desire to play by the rules and get it all right. They don’t take action because they’re afraid of doing something wrong. On the other end of the spectrum are artists who have been in the business for a while. They can be so closely tied to the rules that they find it hard to adapt to new ways of doing things.

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Art Marketing Action: Resist the urge to be The Fixer

by Alyson Stanfield on September 28, 2009

You can offer all kinds of tips and advice to other artists, but it won’t do any good until the artists are ready. You can’t help people who aren’t prepared to receive.

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Create a brochure for your art

by Alyson Stanfield on January 5, 2009

Laura K. Aiken asks about artists’ brochures: Do artists have brochures? What’s in them? What makes a good artist brochure?
Yes, artists have brochures. Some are better than others. Most are a waste of paper because they’re poorly designed, flimsy, look homemade (in a bad way), have poorly photographed art, or are considered by their creators [...]

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Be an awesome host or hostess: Part 1

by Alyson Stanfield on December 1, 2008

The holidays are coming up, and you might be planning an open house or open studio event. Make your guests feel welcome. In this first article, I focus on how to best prepare for the day with a list of thirteen tips.
Preparations

Tell everyone you invite if your event is open to all. If it is, [...]

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Affirm who you will be in this economy

by Alyson Stanfield on November 3, 2008

Frightened by the latest headlines predicting dire times ahead? You’re not alone. I’ve received lots of requests to address the economic situation, and I’ve been mulling it over. I’ve been torn since I’m certainly not an expert on the economy. Heck, no one appears to know what the economy is going to do next! And [...]

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Use (or Drop) Another Name for Your Art Business

by Alyson Stanfield on July 28, 2008

Deborah T. Colter, Calculated Dream, 2008. Mixed media on panel. © The Artist
Last week I encouraged you to use your real name–in whatever form you choose–for your art business. This week I want to give hope to those of you already creating art under a different name or business name.
There are two primary [...]

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