It’s time again for my annual Memorial Day issue. This is the day I give you reminders of what you should be doing to build your career and reputation and to sell more art. This is an incomplete list that reflects some truths as I see them at the moment.
Remember that you are in charge. This is your life and your career. Don’t listen to anyone else’s definition of success, but know how you would define success for yourself. Don’t sit by as others try to steal your power.
Remember that your mailing list is your #1 asset. Get it organized, update it, and, most importantly, use it.
Remember that your images stand in for your artwork. Make sure they are first-rate.
Remember that your artist statement is the backbone of your marketing efforts. Until you can articulate what your art is about, you will find it hard to write brochures, Web copy, grant [...]