Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.
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Art Marketing
You can’t stand out if your art looks like art by other artists or if you do everything the same way other artists are doing it. How will you distinguish yourself? How will you cowboy up?
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It doesn’t help you to read unless you do something with what you’ve learned.I would even argue that you haven’t learned much if you haven’t done the work. If you’re just reading and reading, you’re not using your other senses. You’re not touching, applying, failing, and readjusting.
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The economic downturn has made the already challenging proposition of pursuing artistic work as a full time profession even more difficult. This means that you, the professional artist, need to increase your ability to be self reliant. What does that mean? Simple, you need to be the driving force behind marketing and selling your work.
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Are you a second-career artist? Did you do something else before diving into your art career? If so, your previous life and connections may be more beneficial to your art career than you thought. Keith Murray, Old Glory. Oil on canvas. 36 x 24 inches. ©The Artist Artist Lanie Frick called me this week to [...]
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If you think you don’t have much to say about your art, you’re not trying hard enough. Good content is everywhere, but it has to incubate. If you have a presentation coming up, start developing your content immediately. Give yourself time to play around with it, to make mistakes, and to tighten up your slides [...]
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Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. It was time. [...]
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