for the Business of Being an Artist
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You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.
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It doesn’t help you to read unless you do something with what you’ve learned.I would even argue that you haven’t learned much if you haven’t done the work. If you’re just reading and reading, you’re not using your other senses. You’re not touching, applying, failing, and readjusting.
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The economic downturn has made the already challenging proposition of pursuing artistic work as a full time profession even more difficult. This means that you, the professional artist, need to increase your ability to be self reliant. What does that mean? Simple, you need to be the driving force behind marketing and selling your work.
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Are you a second-career artist?
Did you do something else before diving into your art career?
If so, your previous life and connections may be more beneficial to your art career than you thought.
Keith Murray, Old Glory.
Oil on canvas. 36 x 24 inches.
©The Artist
Artist Lanie Frick called me this week to confess a story that [...]
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Do you ever find yourself looking for more information than you need?
Do you catch yourself reading and reading (and clicking and clicking) and never taking action?
Are you looking for the magic bullet–that one thing (as if there were one thing) that will propel your art career forward faster than you could have imagined?
Eve Wheeler, [...]
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There may come a time when you need to ask someone for a donation or in-kind gift.
Let’s say you’d like someone to sponsor an art opening for your organization. [ Side note: It’s easier to get sponsorship for larger, nonprofit organizations than for individual artists because (1) it’s a tax deduction for the donor and [...]
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It’s the annual Memorial Day issue, when I share reminders of what you can be doing to build your career and reputation and to sell more art. Let’s just get right into it.
Remember that you hold the key to your success. This is your life and your career. Don’t listen to anyone else’s definition of [...]
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If you think you don’t have much to say about your art, you’re not trying hard enough. Good content is everywhere, but it has to incubate. If you have a presentation coming up, start developing your content immediately. Give yourself time to play around with it, to make mistakes, and to tighten up your slides [...]
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Do you have what it takes to stomach being a working artist? (Pun intended.) I used to say that confidence was the most important quality for artists trying to make a living from their art, but I no longer believe that to be true. I think it takes fire in the belly. You have to [...]
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Tired of depending on galleries for sales?
Fed up with no results from sending out your portfolio?
Wasting resources on advertising?
It’s time to get serious about using the Internet more effectively.
Expanding your online presence is always (ALWAYS!) a good idea, but now might be a good time to devote even more of your energy to doing so. [...]
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