for the Business of Being an Artist
The weekly Art Marketing Action podcast is an audio version of the newsletter/post of the same title. This week: There is no magic pill for attracting high-end buyers. It takes persistence and determination, which is why the life of an artist isn’t for everyone.
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There comes a time when your passion for a cause is so deep that you would regret not using your talents to help out. Listen to the podcast to get ideas on how to contribute your talents to raise money for the cause closest to your heart. Note: More details became available about the exhibit [...]
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Are you assuming–perhaps incorrectly–that certain connections are separate from your art connections? Regardless of the type of work you did before diving into your art career, every contact you have made is valuable. Include previous connections on your mailing list. As I share in this week’s podcast, it’s all about cultivating collectors! Related Art Marketing [...]
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Are you looking for that one thing that will propel your art career forward faster than you could have imagined? It’s easy to get lost in the quest for knowledge. Stop looking for knowledge that you already have and then get to work. Listen to your wise inner self! Related Art Marketing Action newsletter (a [...]
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There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
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Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional. More on This Topic Art Marketing Action newsletter [...]
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Ignite the fire in your belly! You need to be a self-starter and find the enthusiasm that will energize you to succeed in making a living from your art. Here are six ideas to keep the flame burning brightly! More on This Topic Art Marketing Action newsletter (a written version of this podcast) You're a [...]
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While there is no standardized format for submitting your portfolio to galleries, you can earn points by being professional from the get-go. Fewer galleries = fewer artists in galleries. There isn’t much room for error. You must behave professionally in every way. More on This Topic Art Marketing Action newsletter (a written version of this [...]
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