How to Scare Off Potential Buyers

©Jean Weiner, Clarissa’s Critters. Watercolor, 15 x 11 inches. Used with permission.

Art buyers might seem intimidating and self-assured, but they often have as many insecurities about the process as you do. They are sensitive to signals and opinions from you and from others. It’s your job to reassure them that they are making the right decisions. Without that positive signal from you, they might think they are being tricked instead of treated. Here are a few things that will scare off your audience and potential fans this Halloween. [...]

Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!” [...]

16 Non-Gallery Sales Avenues from 1 Artist

Carol McArdle, Florida Fantasy

Artist Carol McArdle has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals. She breaks down the 16 different ways those 45 paintings found new homes. [...]

Eight Reasons to Use an E-junkie Shopping Cart

Lisa Call recently replaced PayPal “Buy It Now” buttons with an E-junkie shopping cart for selling artwork on her art website: lisacall.com. She tells you why she made the switch in this guest post. [...]

Sure Signs of an Internet Scam and How to Stop It Cold

Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email. [...]

More Thoughts on Having a Sale on Your Art

Slapping a SALE sign on one’s art isn’t always a good idea. Certain types of art lend themselves better to sales and you should never put your newest work on sale. Read on for 5 short tips. [...]

Dealing with Bumps in the Road: Remember to Persevere

Barbara Petterson, Out to Lunch, Acrylic on hardboard

You may feel that your art isn’t selling as well as you’d like. You could be bummed and negative that your art isn’t getting the recognition you think it deserves OR you could invest in your future and persevere. Remember . . . the choice is yours. [...]

Art Marketing Action Podcast – Remember to Persevere

Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed. [...]

Facilitate Payment for the Sale of Your Artwork

Victor Issa, Freedom. Bronze, life-sized. ©The Artist

You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease. [...]

Art Marketing Action: Finish Off the Sale & Follow Up

Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors. [...]