There’s too much art hiding in studios, basements, and garages.
If you have a problem with overflowing inventory, especially a lot of earlier art that you aren’t excited about showing, how about finding new homes for that work? At the same time, you’ll create room for new art, support a good cause, and earn income.
Organize a Fundraiser
Yep, I’m talking about a fundraiser.
Now before you cut me off because you think I’m going to tell you to donate your art, hang tight. Just the opposite is true because you’re going to make money on this fundraiser.
There must be a cause that is close to your heart: animals, the environment, education, an art center. Pick one and ask a nonprofit organization to partner with you.
This partnership is key because the organization should have a solid list
Art buyers might seem intimidating and self-assured, but they often have as many insecurities about the process as you do. They are sensitive to signals and opinions from you and from others. It’s your job to reassure them that they are making the right decisions. Without that positive signal from you, they might think they are being tricked instead of treated. Here are a few things that will scare off your audience and potential fans this Halloween.
Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”
Artist Carol McArdle has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals. She breaks down the 16 different ways those 45 paintings found new homes.
Lisa Call recently replaced PayPal “Buy It Now” buttons with an E-junkie shopping cart for selling artwork on her art website: lisacall.com. She tells you why she made the switch in this guest post.
Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email.
Slapping a SALE sign on one’s art isn’t always a good idea. Certain types of art lend themselves better to sales and you should never put your newest work on sale. Read on for 5 short tips.
You may feel that your art isn’t selling as well as you’d like. You could be bummed and negative that your art isn’t getting the recognition you think it deserves OR you could invest in your future and persevere. Remember . . . the choice is yours.
Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.
You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease.