for the Business of Being an Artist
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Different factors must be considered when you are confronted with questions in a face-to-face conversation rather than receiving them in an email. It’s a lot harder to duck out of a dialogue in your artist booth or at an opening! And you probably don’t want to.
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Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily!
All you have to do is create an affiliate program.
An affiliate program is a system for referrals. Someone refers a [...]
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Businesses everywhere are offering upgrades and there’s a reason. Customers like upgrades! They like knowing that there are better (or at least more) options available to them. Most artists aren’t offering upgrades, but you can be among the first.
Upgrades not only bring you more money, they also provide your fans with another level of service. [...]
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