Art Marketing Action: Finish Off the Sale & Follow Up

Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.

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Decoding a dire message about the art market

It’s safe to read dire predictions about the art market and know that they have very little to do with you and your own personal art market.

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Handling Overseas Art Sales

How do you handle overseas orders? Michael Lynn Adams asks:

I have a buyer who lives in South Africa (actually London, moving to South Africa). I am in Los Angeles. They will arrange and pay for shipping once payment for the paintings has cleared on my end.The question: What is the best practice for long- distance payments? And, had the buyers not been willing to arrange for shipping, best practices or advice about that.I do not trust personal checks and am not comfortable with money orders or cashiers checks. I do not have a credit card services account. However, I do have a Paypal merchant account that I have yet to use. One Paypal option is to create a Paypal invoice, but I am not sure if that gives the buyer credit card payment as an option. Another Paypal option

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Offer An Upgrade to Boost Art Sales

Businesses everywhere are offering upgrades and there’s a reason. Customers like upgrades! They like knowing that there are better (or at least more) options available to them. Most artists aren’t offering upgrades, but you can be among the first.

Upgrades not only bring you more money, they also provide your fans with another level of service. YOU know what you have available, but additional options aren’t always made clear to those who are buying from you.

Let me give you an idea of what upgrades might look like for an artist.

Julie Miller, Fresh Air Lobby. Oil on canvas. ©The Artist

CLASSES and WORKSHOPS YOU TEACH

Class only Class + one-hour private consultation or critique Class + a copy of your book or extensive, bound notes Class + DVD tutorial

WEARABLES

Pair of earrings Pair of earrings + matching necklace

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So, you’ve sold a piece of art. Now what?

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