You don’t always have to ask for testimonials. Sometimes they happen naturally. When you get a compliment, do you have a way to record it? This is easy when it comes through an email or letter, but more difficult if it’s spoken.
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artist service
Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality.
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