Posts tagged as:

artist statement

Art Marketing Action: Post Your Statement Strategically

by Alyson Stanfield on November 16, 2009

I’m not crazy about artist statement links in the main navigation menu of a website because most people have no idea what a statement is or why they would want to click on a link titled “Statement.” The best place for your statement is next to the artwork that it relates to.

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@abstanfield Tweekly

by Alyson Stanfield on October 10, 2009

Resources, warnings, a free artist statement review, and inspiration in this week’s Twitter Tweekly

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Remember

by admin on May 25, 2009

It’s the annual Memorial Day issue, when I share reminders of what you can be doing to build your career and reputation and to sell more art. Let’s just get right into it.
Remember that you hold the key to your success. This is your life and your career. Don’t listen to anyone else’s definition of [...]

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Expand your online marketing

by Alyson Stanfield on February 9, 2009

Tired of depending on galleries for sales?
Fed up with no results from sending out your portfolio?
Wasting resources on advertising?
It’s time to get serious about using the Internet more effectively.
Expanding your online presence is always (ALWAYS!) a good idea, but now might be a good time to devote even more of your energy to doing so. [...]

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Spook yourself into action

by Alyson Stanfield on October 27, 2008

Halloween is as good a time as any to spook yourself into action. While I usually try to be reassuring and supportive with these newsletters, I’m here to scare you this week. Boo!
What if a collector calls for a commission? Are you ready with your pricing and conditions? Can you say “No, Thank You” if [...]

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Diversify: Don't Rely on One Sales Venue

by Alyson Stanfield on August 4, 2008

Priscilla Fowler, Dispersion, 2008. Sepia ink and ink wash on painted paper, 24 x 30 inch detail of 15-part drawing. © The Artist
Most galleries don’t count on a single artist to survive. Likewise, most artists can’t count on a single gallery, retail outlet, or exhibit venue for their survival.
Have you been putting too [...]

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Remember

by Alyson Stanfield on May 26, 2008

It’s time again for my annual Memorial Day issue. This is the day I give you reminders of what you should be doing to build your career and reputation and to sell more art. This is an incomplete list that reflects some truths as I see them at the moment.
Remember that you are in charge. [...]

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