artist websites

Ready for a new website?

Yes, you could do it yourself by using any of the template sites available. But when you take the step to have a site thoroughly customized to your branding and goals, there are things you can do to lower your monetary investment.

Designers can’t pull together a design from nothing. They need you to do your part.

When you do this, you will save money and have a more harmonious relationship with your designer. Here are four steps to get you started.

Step 1: Research

Look at other artist sites. When you find one you like, deconstruct it to figure out why you’re drawn to it.

When you’re on a site that you find attractive, is it because of …

– Colors?

– Font (styles and sizes)?

– Navigation?

– Layout of pages?

– Text/stories?

– Image sizes?

Also, know which features you want on your site. Do you want a blog? An eCommerce platform? Email sign-up?

You should also be researching your designer in this phase.

“Older” artwork presents a dilemma when designing an artist’s website. On one hand, it’s nice for visitors to see your progression as an artist, you’re proud of the work, and the art is still for sale. On the other hand, you want your current work to be most prominent, and you want visitors to know