Give away your exhibit catalog

Janice Mason Steeves, a client of mine, is opening a solo exhibit of new work in Ontario tomorrow at Abbozzo Gallery.

She and the gallery produced a lovely, small catalog, which chronicles Jan’s recent journey to Turkey for the 800th anniversary of the birth of the Sufi mystic, Rumi.

The catalog is available for sale through the gallery (about $7.80US), but Jan did something brilliant. She is offering it as a free download (PDF) on her Web site.

I suggested she have her webmaster put it in the menu column so that it appears on every page on the site. When you click on it, you’re taken to a page that describes the contents and gives you a link for downloading it. Check it out for yourself.

Jan could have gone one step further and put

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