This article is an edited excerpt from the soon-to-be-released newest edition of I’d Rather Be in the Studio.
This Quick-Start Manual outlines the key areas you need to work on if you want more blog visitors. And who doesn’t want more blog visitors?
Focus on Content
More than anything else, good content will attract people to your blog. Create a regular schedule – perhaps once a week in the beginning – of writing and posting images of your art. Readers need to know they can depend on you.
Feature other people on your blog, like loyal blogger Elizabeth St. Hilaire Nelson did (above image). It encourages those people to share with their followers. I was so happy to see this nice write-up of my visit with Elizabeth that I couldn’t wait to share it on Twitter and
Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.
In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.
Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.
I have published 145 posts on this blog in 2013 – so far. Deep Thoughts received most of the comments, but there were also some surprises – including the most commented-on post of the year. The Hot Winners >> Exploring lower-priced work to increase your income. Affordable Art as an Option . . .
I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format.
The Art Biz Blog is 9 years old today! To date there have been 2,400 posts and 24,000 comments. Thank you for being a reader. And a special thanks if you participate in the discussion here.
Many artist-bloggers bemoan the fact that they don’t have the engagement they want on their blogs. If you’ve been wondering why your posts aren’t encouraging comments and dialogue, you probably puzzle over why you’re spending your time blogging at all. Let’s start with what an artist-blogger might want for her reader. While I encourage you to generate your own list, here are five things I want for my readers.
Guest posts broaden your audience instantly. You not only receive recognition on the other blog, but you’ll hopefully get a bit of traffic to your own. It’s free advertising and it’s more effective than paid advertising. From time to time, I feature guest bloggers who share their stories of success (or utter failure). Do you have one to share?