Your emails, blog and website have the potential to engage readers or turn them off.
How can you design your content so that people keep reading and look forward to hearing from you?
You’re creating a composition not only with your art, but also with words and design elements.
It’s an empty wall on which you showcase your work. Let me emphasize that: The focus should be on your art, not on a decorative font, logo, or the colors you choose.
Every decision you make when creating online content should be about elevating the art.
Having said that, you can elevate the art and retain readers’ interest with these tips.
Images Make An Impact
You are so lucky. You sell something that is visually interesting to look at. This is a big plus in today’s world of online marketing because images have become paramount.
Exploit this advantage!
It’s been a while since I’ve written about blogging, so I thought it was time to share some thoughts I’ve had and revisit some past ideas on the topic.
Let’s dive right in.
The Benefits of Blogs for Artists
There are three clear benefits to blogging.
1. More content attracts more eyeballs for your art.
It’s tempting to forego a blog for social media: “Who needs a blog when I have Facebook?” The danger in building up all of your content on Facebook is that you can’t control Facebook. They’ll do whatever earns their shareholders the most money.
But you can control a blog. Blogging allows you to build content on your own site, which attracts traffic. You’ll benefit from posting on a blog and then sharing to social media, rather than posting only on social media.
2. The more you write about your art, the more you will discover about its meaning and your purpose and the better you will be able to articulate your work to collectors, curators, and writers.
This is the #1 reason to blog.
This article is an edited excerpt from the soon-to-be-released newest edition of I’d Rather Be in the Studio.
This Quick-Start Manual outlines the key areas you need to work on if you want more blog visitors. And who doesn’t want more blog visitors?
Focus on Content
More than anything else, good content will attract people to your blog. Create a regular schedule – perhaps once a week in the beginning – of writing and posting images of your art. Readers need to know they can depend on you.
Feature other people on your blog, like loyal blogger Elizabeth St. Hilaire Nelson did (above image). It encourages those people to share with their followers. I was so happy to see this nice write-up of my visit with Elizabeth that I couldn’t wait to share it on Twitter and
Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.
In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.
Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.
I have published 145 posts on this blog in 2013 – so far. Deep Thoughts received most of the comments, but there were also some surprises – including the most commented-on post of the year. The Hot Winners >> Exploring lower-priced work to increase your income. Affordable Art as an Option . . .
I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format.