Revive Your Blog

I have witnessed a large number of artists build successful blogs. I have also, sadly, watched even more artists’ blogs falter.

There is plenty of room in the blogosphere for meaningful artist blogs.

With this article, I’m calling on all artists who have it in them to revive their blogs – to recommit to the practice of blogging and the art of improving what you write and share.

Why Blog?

1. Blogging adds fresh content to your site.

Your content is built on a virtual space you own – not Facebook, not Instagram, not whatever-the-next-great-social-media-site-is. It powers up your site rather than turning over the traffic to one that you have no control over.

You can always share your blog posts to the social media channels, but the traffic will then point back to your site.

2. Blogging helps you grow as an artist.

You learn a lot about your art and your goals as an artist when you blog and interact with people.

Almost every artist I know who blogs regularly has shared with me that

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Improve the Visual Impact of Your Email, Blog, and Website

Your emails, blog and website have the potential to engage readers or turn them off.

How can you design your content so that people keep reading and look forward to hearing from you?

You’re creating a composition not only with your art, but also with words and design elements.

It’s an empty wall on which you showcase your work. Let me emphasize that: The focus should be on your art, not on a decorative font, logo, or the colors you choose.

Every decision you make when creating online content should be about elevating the art.

Having said that, you can elevate the art and retain readers’ interest with these tips.

Images Make An Impact

You are so lucky. You sell something that is visually interesting to look at. This is a big plus in today’s world of online marketing because images have become paramount.

Exploit this advantage!

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Seeking Inspiration While Topic Hopping

It’s Friday.

My calendar says “Writing Time.” Every Friday at this time is blocked out to write. I like going into my weekend knowing that I have written something that will contribute to next week’s newsletter and blog post.

I wish I could say it’s as easy as marking off to write, and it will happen.

It doesn’t always work that way for me. Actually, it rarely works that way for me.

Today I don’t feel like writing. I don’t feel like doing much of anything.

Everything seems to distract me. Do you know this feeling?

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Artists’ Blogs: Updated Thoughts

Thoughts About Artist's Blogs

It’s been a while since I’ve written about blogging, so I thought it was time to share some thoughts I’ve had and revisit some past ideas on the topic.

Let’s dive right in.

The Benefits of Blogs for Artists

There are three clear benefits to blogging.

1. More content attracts more eyeballs for your art.

It’s tempting to forego a blog for social media: “Who needs a blog when I have Facebook?” The danger in building up all of your content on Facebook is that you can’t control Facebook. They’ll do whatever earns their shareholders the most money.

But you can control a blog. Blogging allows you to build content on your own site, which attracts traffic. You’ll benefit from posting on a blog and then sharing to social media, rather than posting only on social media.

2. The more you write about your art, the more you will discover about its meaning and your purpose and the better you will be able to articulate your work to collectors, curators, and writers.

This is the #1 reason to blog.

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Attract More Blog Traffic

Elizabeth St. Hilaire Nelson blog post

This article is an edited excerpt from the soon-to-be-released newest edition of I’d Rather Be in the Studio.

This Quick-Start Manual outlines the key areas you need to work on if you want more blog visitors. And who doesn’t want more blog visitors?

Focus on Content

More than anything else, good content will attract people to your blog. Create a regular schedule – perhaps once a week in the beginning – of writing and posting images of your art. Readers need to know they can depend on you.

Feature other people on your blog, like loyal blogger Elizabeth St. Hilaire Nelson did (above image). It encourages those people to

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A Mission for Each of Your Social Media Channels

©Sherri Woodard Coffey, The Zebra in My Head. Weft-faced ikat, hand-dyed wool on cotton warp, 27.75 x 48.25 inches. Used with permission.)

“I am setting up a social media plan, and I am a little confused about how to use external sites (like Facebook, Twitter, etc.) in addition to my blog. . . . I feel like any update that I could post on Facebook, I’d also like to post on my blog. In other words, how can I avoid duplicate content everywhere?” – Sarah Good question for evaluating your social media strategy. Let’s establish from the get-go that there’s nothing wrong with duplicate content. Odds are quite slim that the same people would see the same content in all places.

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Impatience Killed the Blog (Revive It!)

RIP

Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.

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Searching for Content for Your Artist Blog

Photo of man looking for something

In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.

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The Gold Mine in Your Artist Blog

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

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Hottest Art Biz Blog Posts of 2013

Fire

I have published 145 posts on this blog in 2013 – so far. Deep Thoughts received most of the comments, but there were also some surprises – including the most commented-on post of the year. The Hot Winners >> Exploring lower-priced work to increase your income. Affordable Art as an Option . . .

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