for the Business of Being an Artist
I scoured the 257 posts (to date) from 2010 and came up with a Best Of list. These might not have produced the highest number of comments, but they incited discussion or had information that I thought was most relevant. And many did, indeed, have the most comments.
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Facebook is a robust site that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence.
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The bar for blogging well is high. Often we’ll jump in without really knowing what we’re doing. Which is fine – I’ve made my way through life with this kind of chutzpah. What’s not okay is spending your precious time blogging badly. Because if you’re not going to do it well once you get going, why continue?
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Your About page and all other pages and posts on your blog or website should include text that is as “evergreen” as possible. “Evergreen” means that it will be just as valid next year as it is right now. Here’s an example.
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Guest blog posts broaden your audience instantly. You not only receive recognition on the other blog, but you’ll hopefully get a bit of traffic to your own. It’s free advertising and it’s more effective than paid advertising.
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Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.
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The Blog Triage class ended and a lot of hard-working artists have much better blogs to show for their efforts. They tweaked their sidebars, About pages, writing, linking, and design. They also made sure they had their feeds straight so people can easily follow them.
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