A Simple Structure for Creating Content

If you’re looking to expand your online presence and influence, content creation is paramount. Here’s a simple 2-step process to follow in creating a content structure. [...]

It Feels Good to Improve That Blog !

More than two dozen artists spent the last month tweaking and writing their way to a better blog in the Blog Triage class I teach with Cynthia Morris. Here’s a look at our graduates’ blogs. Many of them focused on one area or another and have the knowledge and motivation to finish up on their own. [...]

Why You Need to Write About Art

Consider becoming an arts writer/reviewer of other artists’ work. Writers are needed in the art ecosystem as critics and reviewers shape taste and are the gatekeepers that decide what is worthy of attention. Most importantly, the more you write about any art, the better you will become at writing about your own art. [...]

Blog Post Styling for More Engaged Readers

When you write for the Web, make sure your main points are easy to find and that your text is scannable. People will look briefly at a blog post to see if it’s of interest to them. If they see nothing immediately, they might leave without reading. [...]

Relax! This Blog Post Formula Does the Work for You [Infographic]

ArtBizBlog blog formula

Do you struggle with writing blog posts? If you’re like a lot of artists we’ve had in the Blog Triage class, you blog because someone (probably me) told you it was a good idea. But you’ve never really gotten the hang of it. You fight your way through blogging. [...]

How a Theme Can Help Revive Your Blog

If your blog needs a jolt, try working on a theme like Carrie Cahill Mulligan’s 17 Days of Green. Themes give you structure. You aren’t always grasping for something to write because you know what your subject will be. [...]

The 4-Minute Blog Critique

Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world. This video is a small sampling of what we do in our Blog Triage class. [...]

Distinguish Great from Good Content

Audrey Phillips, Ray of Hope.

Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action. [...]

Recycling an Old Blog Post

Some subjects are always winners – they just need a little tweaking for today. You might update a post because the topic is still relevant or because new research has come along. I show you want I looked for when I updated a 7-year-old post. [...]

Pins and Needles: Proof that Words Can Help You Be Found Online

Guest blogger Kim Bruce shares the story of how she was included in an exhibition proposal by someone who found her through a Google search. [...]