Facebook is a robust site that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence. [...]
The bar for blogging well is high. Often we’ll jump in without really knowing what we’re doing. Which is fine – I’ve made my way through life with this kind of chutzpah. What’s not okay is spending your precious time blogging badly. Because if you’re not going to do it well once you get going, why continue? [...]
Your About page and all other pages and posts on your blog or website should include text that is as “evergreen” as possible. “Evergreen” means that it will be just as valid next year as it is right now. Here’s an example. [...]
Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you. [...]
The Blog Triage class ended and a lot of hard-working artists have much better blogs to show for their efforts. They tweaked their sidebars, About pages, writing, linking, and design. They also made sure they had their feeds straight so people can easily follow them. [...]
Someone–perhaps I–told you to get a blog. And you did it. Now, you aren’t feeling the love. Your traffic is almost nonexistent, and your posts are boring even you. If you’re intent on building traffic for your blog, here are some tips for you.
1. Write with respect for your readers. You can write anything you want in your private journal, but if you want traffic to your blog, you can’t forget your readers (or potential readers!). If you want to write about what you had for breakfast, make it the best darned post about breakfast food in the history of posts about breakfast food.
In my experience, people spend time on blogs and Web sites for one of three reasons. They want to be (1) informed (2) entertained, or (3) inspired. Cross-check each post against this list to ensure you’re hitting one of these reasons.
Laura Lynn Lewis,Up to My Ears. [...]
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