Relax! This Blog Post Formula Does the Work for You [Infographic]

ArtBizBlog blog formula

Do you struggle with writing blog posts? If you’re like a lot of artists we’ve had in the Blog Triage class, you blog because someone (probably me) told you it was a good idea. But you’ve never really gotten the hang of it. You fight your way through blogging.

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How a Theme Can Help Revive Your Blog

If your blog needs a jolt, try working on a theme like Carrie Cahill Mulligan’s 17 Days of Green. Themes give you structure. You aren’t always grasping for something to write because you know what your subject will be.

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The 4-Minute Blog Critique

Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world. This video is a small sampling of what we do in our Blog Triage class.

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Distinguish Great from Good Content

Audrey Phillips, Ray of Hope.

Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.

These four components distinguish great from good content.

Audrey Phillips, Ray of Hope, 82 x 50 inches.

Subject Line or Title

The title you select for your blog post or subject line is critical. It will either entice people to open and read further or it will encourage a quick delete.


Being an artist, you understand that art is a form of visual communication. Images are engaging and should be used frequently to illustrate your content.

Links in Blog Posts

When you discuss a good resource or talk about an experience, link, link, link!

Call to Action

What do you want readers to do as a result

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Recycling an Old Blog Post

Some subjects are always winners – they just need a little tweaking for today. You might update a post because the topic is still relevant or because new research has come along. I show you want I looked for when I updated a 7-year-old post.

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Pins and Needles: Proof that Words Can Help You Be Found Online

Guest blogger Kim Bruce shares the story of how she was included in an exhibition proposal by someone who found her through a Google search.

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Share Your Profile Instantly with Other Blog Commenters

If you’ve left a comment on this blog, you’ve noticed that some people have their pictures next to their comments and others don’t. You can get yours at Now, whenever you put your cursor over someone’s image on Art Biz Blog the picture cocks to the left and his or her Gravatar profile appears.

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The Secrets for an Endless Supply of Blog Posts

Sandhya Manne, Musical Tribe in Color - Nallamma. Watercolor

One of the most difficult things about blogging is coming up with ideas.

Sandhya Manne, Musical Tribe in Color – Nallamma. Watercolor, 14 x 11 inches. ©The Artist

Do you feel pressure to write the perfect blog post in a single sitting?

That’s rarely how good blog posts come together.

The secret to having a vibrant blog is to juggle a number of ideas for posts so that you’re writing a little bit at a time rather than an entire post at once.

The secret to coming up with these ideas in the first place is . . . are you ready for it?


The best blog content comes from listening – tuning in to what your readers are interested in. Are you

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Best of the Art Biz Blog 2010

Blue Ribbon

I scoured the 257 posts (to date) from 2010 and came up with a Best Of list. These might not have produced the highest number of comments, but they incited discussion or had information that I thought was most relevant. And many did, indeed, have the most comments.

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Yes, You Still Need a Blog

Linda Billet, Not So Pretty Now

Q: With everything that Facebook offers, why do I still need a blog?

A: Whoa, cowboy/cowgirl!

Yes, Facebook is a robust site that helps you engage with others in powerful ways, but it cannot replace the need for your own Web presence.

Both your blog and Facebook allow you to update your followers. They give people a place to comment and for you to respond in turn.

Both your blog and Facebook allow you to share images of your art. So far, they sound the same.

Linda Billet, Not So Pretty Now. Fused glass, 14 x 17 inches. ©The Artist

But . . . and this is critical . . . Facebook can never replace your

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