blogs

©Kristen Watson, Digital Immigrant. Used with permission.

Why You Need an Editorial Calendar (and How To Make One)

An editorial calendar is a roadmap for your marketing content.

An editorial calendar buys you peace of mind because you don’t have to scramble for what to say or share. Ideas are stored and worked on over time rather than in a panic at the last minute.

Wouldn’t it feel great to have ideas lined up for your newsletter or blog for the next six months?

Another big reason to use an editorial calendar is that it helps you remember the important things you want to say. You know … those things you forget about until immediately after you’ve clicked the Send button?

For example, let’s say you are teaching a workshop six months from now. You would add promotional content to your editorial calendar for the month or two prior to your workshop, and perhaps even before that time if you had an early registration period.

Those are placeholders for the future. When that time comes, you just

Why You Need an Editorial Calendar (and How To Make One) Read

The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.

Trends In Website Design

Is your website overdue for an overhaul? It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it. This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny

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ArtBizCoach navigation menu

If Your Blog And Website Are Separate

If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.

If Your Blog And Website Are Separate Read

Photo of desk calendar

Why Am I Blogging On A Tuesday?

At some point along the way I decided that I would post to this blog on Mondays, Wednesdays, and Fridays. My reasoning was this: – I don’t need to post every day. Period. That’s too much stress. – Mondays are pretty good traffic days. Everyone is getting back to work.

Why Am I Blogging On A Tuesday? Read

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Coordinating Your Marketing Efforts

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

Coordinating Your Marketing Efforts Read

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