Is your website overdue for an overhaul?
It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.
This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.
Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.
Things change. Are you adapting?
The Art Biz Coach home page from January of 2005 looks dated with the small images, dense text, and out-of-control menu.
The average age of Internet users has skyrocketed. Older eyes just don’t have
Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.
There is so much content on this blog and in my programs that a new visitor can quickly get overwhelmed. I thought it might be helpful if, from time to time, I curated some topics for you. Today’s post brings together a bunch of articles to help with the look and functionality of your website or blog.
If your blog is very separate from your website, you might want to model what I just did on the new ArtBizCoach.com and ArtBizBlog.com sites. It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site. The only difference is the logo. Otherwise, visitors feel like they’re on the same site. This is a game changer for me. It’s a solution for something that’s been bugging me for years.
At some point along the way I decided that I would post to this blog on Mondays, Wednesdays, and Fridays. My reasoning was this: – I don’t need to post every day. Period. That’s too much stress. – Mondays are pretty good traffic days. Everyone is getting back to work.
I saved my all time favorite plugin for the final installation of my top choices for WordPress plugins: NextGEN Gallery. There is so much that you can do with NextGEN Gallery, the least of which is managing and organizing your work into separate distinct galleries.
SEO: Search Engine Optimization. Guest blogger Kim Bruce shares that there are only two things you need to remember when writing good content and making it SEO friendly: 1) your focus keyword and 2) your meta description.
Hackers are finding the open doors in WordPress and unless you know how to close these doors and batten down the hatches your site is vulnerable to attack. It is just a matter of time until you’re hacked. Artist Frances Clements Fawcett shares in this blog post how it happened to her and how stressful was.