Ta da! We did it!
We have a new look at Art Biz Coach, and I’m using today’s post to give you the inside scoop on how all of the pieces came together.
Back in January, I asked if your brand was missing you because I had concluded, with the help of my mastermind buddies, that my personality was a little absent from the Art Biz Coach brand, especially in the visual manifestation of Art Biz Coach.
So I hired Rachel Dunham of Brand Therapy to work some magic on me. We’ve been working on this for more than two months.
The First Steps to a New Brand
I didn’t pay Rachel $75 to come up with a quick logo. I wanted a much deeper process for a more profound transformation.
At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses.
For my hot seat, I chose to talk about my brand.
I drop a cat photo every so often as I share peeks of my everyday life. Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand?
To prepare the group, I reminded them of some of the websites and programs associated with my business:
Art Biz Coach (website and business name since 2002) Art Biz Blog (blog since 2004) Art Biz Makeover (live event) Art Biz Bootcamp (online class) Organize Your Art Biz (online class) Art Biz Lift Off (online class and self-study)
For years I have tiptoed around using the word “brand” for fear that it made art sound too commercial. No more! I’m ready to embrace the idea of branding after spending three full days at Re Perez’s Branded: The Event last week. I encourage you to embrace it, too. Here is a sampling of what I learned at Branded.
Just in case you missed these tweets from my fingertips >>> 50 tips for free publicity via @PublicityHound pinterest.com/publicityhound… New pics of Art Biz Makeover day 2 at facebook.com/media/set/?set… Artist shares how she turned real-estate article into a mention of her art artistmarketingguide.com/1/post/2013/11…
Are titles necessary? Are titles limiting? Do you have a title for yourself? Like, when someone asks you what you do, do you say “I’m a(n) . . . ” Do you have more than 1 title?
I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand.
How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.
The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.