Is Your Brand Missing You?

Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand?

At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses.

For my hot seat, I chose to talk about my brand.

I drop a cat photo every so often as I share peeks of my everyday life. Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand?

To prepare the group, I reminded them of some of the websites and programs associated with my business:

Art Biz Coach (website and business name since 2002) Art Biz Blog (blog since 2004) Art Biz Makeover (live event) Art Biz Bootcamp (online class) Organize Your Art Biz (online class) Art Biz Lift Off (online class and self-study) Art Biz Incubator

Continue Reading…

Branding Your Art Business

Wade Hinderks of Purpose Into Profits gives a video testimonial for Re Perez’s Branded the Event.

For years I have tiptoed around using the word “brand” for fear that it made art sound too commercial. No more! I’m ready to embrace the idea of branding after spending three full days at Re Perez’s Branded: The Event last week. I encourage you to embrace it, too. Here is a sampling of what I learned at Branded.

Continue Reading…

Twitter Tweekly for November 17 2013

@abstanfield on Twitter

Just in case you missed these tweets from my fingertips >>> 50 tips for free publicity via @PublicityHound pinterest.com/publicityhound… New pics of Art Biz Makeover day 2 at facebook.com/media/set/?set… Artist shares how she turned real-estate article into a mention of her art artistmarketingguide.com/1/post/2013/11…

Continue Reading…

What Do You Call Yourself?

Are titles necessary? Are titles limiting? Do you have a title for yourself? Like, when someone asks you what you do, do you say “I’m a(n) . . . ” Do you have more than 1 title?

Continue Reading…

Rebranding

I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand.

Continue Reading…

Spit Shine Your Image

How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.

Continue Reading…

Art Marketing Action Podcast: Spit Shine Your Image

The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.

Continue Reading…