business planning

Jen McCaw bouder opal ring | on Art Biz Success

The Art Biz ep. 96: Ensuring a Profitable Art Business

Are you seeking a profitable art business?

This is the Art BIZ Podcast on the blog at Art BIZ Success. I assume that, if you’re listening, you are interested in an art business, not just an art hobby.

There’s nothing at all wrong with art hobbies. I highly recommend them. But it’s a whole new ballgame when you turn your art into a business. When you begin asking for money in exchange for your talent.

I want to talk about being a profitable artist. What it takes to not just make and sell art, but to also make money. To ensure that you have a positive net income in your art business. Stick with me.

I’ve talked with many artists who try to make a little money here and there, and then find they no longer enjoy making art after trying to sell it. The pressure to make money in a business is real.

Businesses, by definition, seek profit. Breaking even with the numbers can only work for so long. If you’re claiming deductions on a business here in the U.S., the IRS is going to come after you if you continue to operate at a loss. See the “hobby loss” rule for the details and talk with your accountant. Look for similar rules if you are outside our borders.

As I said, this episode isn’t for hobbyists. It’s for you if you are ready to step up and be the boss of your art business. To be the CEO.

The CEO (Chief Executive Officer) is the person at the top of a company’s hierarchy. The buck ultimately stops with the CEO.

You must BE the CEO of your art business. Because, like it or not, that’s exactly what you are.

Let’s break down what that means.

The Art Biz ep. 96: Ensuring a Profitable Art Business Read

Christine Aaron Work on Paper

The Art Biz ep. 60: Reclaiming Your Year — Even Now

I’m a planner. If you’ve taken any of my courses, or even read my book, you anticipate that there will be at least one plan involved. Often with every lesson. It doesn’t do much good to learn a bunch of stuff without figuring out how to implement it right away. In fact, that’s more like consuming than learning.

In talking with my students and clients, I know how devastating this year has been. Of course, I didn’t really have to talk with them to know that their plans had been stomped on, but it helps to get the full picture.

The pandemic has wreaked havoc on everyone’s plans. Canceled shows and travel. Shuttered studios and exhibition spaces. The spouse used to leave for work and give you space, but now you’re stumbling over one another. And the kids! Suddenly the kids are at home and you are tasked with the awesome responsibility of their education.

You’re on Zoom all of the time, so that brief sigh of relief you felt for not having to get dressed and put on makeup was short-lived.

In the early days of the outbreak, I encouraged my clients and students to plan just 1 week at a time. We didn’t know what was going to happen. How long things would be closed. I wanted them to control what they could and not worry about months ahead.

We now know that Covid is going to be with us for the foreseeable future. The planner in me said, Okay! Time for a new plan!

The Art Biz ep. 60: Reclaiming Your Year — Even Now Read

The Art Biz ep. 34: Producing an Artist Podcast with Miriam Schulman

Living the artist’s life doesn’t necessarily flow with owning a business—with gaining valuable business skills that help you earn income from your creativity.

But every so often I come across artists who are just as interested in learning about business as they are in being an artist. And I feature them in my interviews on the podcast and blog.

Miriam Schulman is one of those artists. She discovered a gift secondary to her art—a curiosity about how the art business works. Combined with the fact that she loves to talk and ask questions, Miriam found her calling in her weekly podcast, The Inspiration Place.

But it was a lot of work to start, and it’s a lot of work to keep up. If you have ever considered starting a podcast or sharing your story on a podcast, this episode of the Art Biz Podcast is for you.

In this interview you’ll hear about:

  • Miriam’s background in engineering and corporate finance and how she found the courage to transition to a full-time artist.
  • How she promoted her work early on and why she still believes in using a brag book.
  • The teaching spot she created called The Inspiration Place to collaborate with other artist teachers.
  • What gave Miriam the idea to

The Art Biz ep. 34: Producing an Artist Podcast with Miriam Schulman Read

Paris Watercolor by Lis Zadravec

How To Plan Your Year

What’s on your calendar for the New Year?

I’m not talking about your appointment calendar. I’m talking big picture. What are you doing that makes you want to jump out of bed in the morning and get to work?

If there’s not much there, it’s time to get busy. You can’t earn more money or increase recognition without exhibitions and events on your schedule.

You can use a desk or desktop calendar for appointments, but for this job you want to get a clear overview of your year’s rhythm.

You’re looking for periods that you know will be particularly busy and others when you might be able to sneak away for a well-deserved vacation.

You also want to be aware of potential for too much overlap on your calendar. There might events you’d like to schedule, but might bump up against others that are already in place.

It’s confusing to schedule events that occur too close to one another.

It’s confusing to your fans and followers because everything looks to have the same level of importance. They don’t know which message to pay more attention to.

It’s also confusing to you because you’re promoting more than one thing at a time. You don’t know how and where to spend your energy.

There are numerous ways to plan your year so that you can envision its rhythm. Here are the two most important ones that I use.

The Wall Calendar

The framework for all of my planning is a wall calendar so that I can see the entire year at once.

I’ve shared previously that I love the Seize The Year calendar by Neu Year. Its biggest asset is that it can be displayed either vertically or horizontally.

How To Plan Your Year Read

Painting of Grizzly Bear by Rosemary Conroy

Who Could Help You in Your Business? (Curious Monday)

Artists tell me there is too much work to be the creative director, CEO, chief marketer, and social media manager of their businesses.

Soooooo …

If you could wave a magic wand and have help in your art business, who would you hire?

What would their responsibilities be?

Would they help you in the office or in your studio?

Is it a single person? Or multiple people?

Do they need to work in your space or can they work virtually?

Since you’ll never get help until you define the parameters of the job, let’s start with those questions.

Who Could Help You in Your Business? (Curious Monday) Read

Leslie Lee - artist painting a still life

The Art Biz ep. 1: The Impatient Artist: Time and Your Art Career

With today’s post, we’re introducing a new feature: a monthly podcast.

My previous Art Marketing Action podcast was an audio version of the weekly newsletter, which you can still find online here and on iTunes.

I’m not sure what will happen in the future, but I am committed to deliver at least one content post a month in audio.

Are You Impatient About Your Art Career?

In this podcast, I talk with artist/author/coach Cynthia Morris about how to set up your art career for success – so that you’re in it for longevity, and not for instant gratification.

These topics came up (talk about thinking big!):

  • Legacy
  • Empowering yourself
  • Vision

Listen in

The Art Biz ep. 1: The Impatient Artist: Time and Your Art Career Read

peery house

Your Unsexy But Mandatory Business Foundation

A house in our neighborhood was recently rebuilt so that it looks nothing like before. It began as a bird’s-nest house – sitting on top of stilts nestled against the hillside. The owners decided to build around the stilts and (wisely) gain a ground-floor entry. Foundations aren’t what you see when you admire a structure, yet they are essential to its long-term survival. A solid business foundation isn’t always visible, but you can’t run a sustainable and profitable business without it.

Your Unsexy But Mandatory Business Foundation Read

Signing a document

Make It Legal – 4 Steps to an Official Art Business

If you are an artist in the U.S., take these for steps for turning your hobby into a legal art business. 1) Obtain your Federal Employer Identification Number. Don’t scatter your Social Security Number around! Get this free ID number from the Federal government for your art business. The Federal EIN Application takes 5 minutes and is FREE. Beware of sites that want to charge you for this service!

Make It Legal – 4 Steps to an Official Art Business Read

Scroll to Top

Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

Privacy + Terms