One of the first things I ask of my Inner Circle members is to put together a calendar for the year so we can talk about what’s ahead for them and how my team and I can help.
If the year looks sparse, we need to get busy. You can’t earn more money or increase recognition without exhibitions and events on your schedule.
What’s on your calendar for the New Year?
I’m not talking about your appointment calendar. I’m talking big picture here. You can use a desk or desktop calendar for appointments. For this job, you want to get a clear overview of your year’s rhythm.
You’re looking for periods that you know will be particularly busy and others when you might be able to sneak away for a well-deserved vacation.
You also want to be aware of potential for too much overlap on your calendar. There might events you’d like to schedule, but might bump up against others that are already in place.
It’s confusing to schedule events that occur too close to one another.
It’s confusing to your fans and followers because everything looks to have the same level of importance. They don’t know which message to pay more attention to.
It’s also confusing to you because you’re promoting more than one thing at a time. You don’t know how and where to spend your energy.
There are numerous ways to plan your year so that you can envision its rhythm. Here are the two most important ones that I use.
The Wall Calendar
The framework for all of my planning is a wall calendar so that I can see the entire year at once.
I’ve shared previously that I love the Seize The Year calendar by Neu Year. Its biggest asset is that it can be displayed either vertically or horizontally.
Artists tell me there is too much work to be the creative director, CEO, chief marketer, and social media manager of their businesses.
If you could wave a magic wand and have help in your art business, who would you hire?
What would their responsibilities be?
Would they help you in the office or in your studio?
Is it a single person? Or multiple people?
Do they need to work in your space or can they work virtually?
Since you’ll never get help until you define the parameters of the job, let’s start with those questions.
With today’s post, we’re introducing a new feature: a monthly podcast.
My previous Art Marketing Action podcast was an audio version of the weekly newsletter, which you can still find online here and on iTunes.
I’m not sure what will happen in the future, but I am committed to deliver at least one content post a month in audio.
Are You Impatient About Your Art Career?
In this podcast, I talk with artist/author/coach Cynthia Morris about how to set up your art career for success – so that you’re in it for longevity, and not for instant gratification.
These topics came up (talk about thinking big!):
- Empowering yourself
One of the most-used business metaphors is the ladder of success. It’s assumed that you start at the bottom and work your way to the top in a nice, progressive fashion. A few months ago, I woke up with the epiphany that this is not how it works.
A house in our neighborhood was recently rebuilt so that it looks nothing like before. It began as a bird’s-nest house – sitting on top of stilts nestled against the hillside. The owners decided to build around the stilts and (wisely) gain a ground-floor entry. Foundations aren’t what you see when you admire a structure, yet they are essential to its long-term survival. A solid business foundation isn’t always visible, but you can’t run a sustainable and profitable business without it.
Procedures save you time because you don’t have to think about what to do when the steps are in place. Procedures save you energy because you don’t use brainpower or become frustrated over your next moves. Procedures save you money because Time + Energy = Money.
If you are an artist in the U.S., take these for steps for turning your hobby into a legal art business. 1) Obtain your Federal Employer Identification Number. Don’t scatter your Social Security Number around! Get this free ID number from the Federal government for your art business. The Federal EIN Application takes 5 minutes and is FREE. Beware of sites that want to charge you for this service!
You are the CEO of your art business. The CEO is the person at the top of a company’s hierarchy. The buck stops, ultimately, with the CEO. Start acting like the CEO of your art business with these 5 tips.
As an artist, what has happened to you to make you feel successful? Or what will it take to make you feel successful?