Artists tell me there is too much work to be the creative director, CEO, chief marketer, and social media manager of their businesses.
If you could wave a magic wand and have help in your art business, who would you hire?
What would their responsibilities be?
Would they help you in the office or in your studio?
Is it a single person? Or multiple people?
Do they need to work in your space or can they work virtually?
Since you’ll never get help until you define the parameters of the job, let’s start with those questions.
With today’s post, we’re introducing a new feature: a monthly podcast.
My previous Art Marketing Action podcast was an audio version of the weekly newsletter, which you can still find online here and on iTunes.
I’m not sure what will happen in the future, but I am committed to deliver at least one content post a month in audio.
Are You Impatient About Your Art Career?
In this podcast, I talk with artist/author/coach Cynthia Morris about how to set up your art career for success – so that you’re in it for longevity, and not for instant gratification.
These topics came up (talk about thinking big!):
- Empowering yourself
One of the most-used business metaphors is the ladder of success. It’s assumed that you start at the bottom and work your way to the top in a nice, progressive fashion. A few months ago, I woke up with the epiphany that this is not how it works.
A house in our neighborhood was recently rebuilt so that it looks nothing like before. It began as a bird’s-nest house – sitting on top of stilts nestled against the hillside. The owners decided to build around the stilts and (wisely) gain a ground-floor entry. Foundations aren’t what you see when you admire a structure, yet they are essential to its long-term survival. A solid business foundation isn’t always visible, but you can’t run a sustainable and profitable business without it.
Procedures save you time because you don’t have to think about what to do when the steps are in place. Procedures save you energy because you don’t use brainpower or become frustrated over your next moves. Procedures save you money because Time + Energy = Money.
If you are an artist in the U.S., take these for steps for turning your hobby into a legal art business. 1) Obtain your Federal Employer Identification Number. Don’t scatter your Social Security Number around! Get this free ID number from the Federal government for your art business. The Federal EIN Application takes 5 minutes and is FREE. Beware of sites that want to charge you for this service!
You are the CEO of your art business. The CEO is the person at the top of a company’s hierarchy. The buck stops, ultimately, with the CEO. Start acting like the CEO of your art business with these 5 tips.
As an artist, what has happened to you to make you feel successful? Or what will it take to make you feel successful?