Test Your Social Media Effort

VMFA

As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.

That was about testing your email marketing results.

This week I want to look at testing your social media results, and the same principle applies: Everything is a test.

4 For-Sure Facts

I’m absolutely certain about these 4 things when it comes to testing social media:

1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.

Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.

2. You can share a post similar to someone else’s and get radically different results.

This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.

3. Your level of enthusiasm will show in what you post.

The greater your

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What Was Your Best Business Decision of 2012?

Arrows on highway

The best business decision I made in 2012 was to invest in a high-level mastermind group. I invested because I believe in working with mentors who have achieved a high degree success. I believe in investing in help for my business. I believe that having a mentor or coach is critical to one’s success.

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May Day! May Day!

Are you prepared if you are affected by a natural disaster or computer crash? Craig Nutt, artist and Director of Programs for CERF+, shares what you can do RIGHT NOW to lessen your losses.

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Listing Dimensions of Your Art Properly

Each stage of proofreading my book before it’s sent to the printer results in more precise editing than the last stage.

H x W x D

There are a couple of places in the book that list dimensions of artwork.

As I’ve said here many times, fine art is listed as HxWxD in inches or centimeters. I had always written dimensions as follows:

12 x 9” or 12 x 9 inches

While the bottom version is fine, the top is not–according to the Chicago Manual of Style (15th edition, my style book preference). According to CMS, this is proper:

12 x 9 “ (with a space after the last number if there is a space before and following the x) or 12”x9” (with no spaces, but the inch sign repeated)

This last one is the version I opted for in

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