As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.
That was about testing your email marketing results.
This week I want to look at testing your social media results, and the same principle applies: Everything is a test.
4 For-Sure Facts
I’m absolutely certain about these 4 things when it comes to testing social media:
1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.
Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.
2. You can share a post similar to someone else’s and get radically different results.
This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.
3. Your level of enthusiasm will show in what you post.
The greater your