Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care? [...]
Here’s the situation . . . Someone gave you a down payment on one of your artworks. There was no agreement that outlined terms of payment. Months or even years have passed. The would-be collector hasn’t returned letters, emails, or phone calls. You’ve tried! Deep Thought Thursday [...]
Database/spreadsheet programs for artists can be complex and clunky. Guest blogger Laurie McCarriar outlines 5 ways to use Evernote, a free app for Mac, PC & mobile devices, to cultivate collectors. [...]
“People don’t buy art, they buy the artist.” Deep Thought Thursday: Discuss this quote. What does it mean? Is it true? [...]
Artist Lee Shiney creates a buyers’ packet for the back of his art so that he knows where his art ends up. When people register the art, they can also request to be added to his mailing list. [...]
There will be times when you come across people attracted to your art that don’t conform to your notion of an ideal patron. Don’t wipe them off your radar because you think they’re not potential buyers. Embrace them! [...]
Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you. [...]
Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist
I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. It was time. If you’ve ever had a sale or ever considered having a sale, read on.
I don’t usually recommend sales for artists. They seem to somehow cheapen the art. You’d never witness a high-end gallery with a neon “SALE” sign in the window. As they say, it just isn’t done. Our product is above that. But we do know that even high-end galleries offer discounts to certain collectors as well as to museums. So, why can’t artists have their own sales? You can. Just plan it right.
Before you do anything, consider any ramifications your [...]