communication

You Promise Exposure, We Want to See Results

by Alyson Stanfield on September 19, 2011

You think you’re doing artists a “favor” by “giving us exposure that we can’t get ourselves.” Artists are all kinds of tired listening to lines like these. We know how the world works and we know you’re trying to make money by – in part – using our art.

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Speed Dating for Artists and Retailers

by Alyson Stanfield on September 8, 2011

Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?

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Are you ready to face the judges?

by Alyson Stanfield on June 15, 2010

Curators, gallerists, and critics will ask hard questions. They expect answers, so you need to be prepared to respond. If you want to play with the big girls and boys, you have to be able to articulate what your art is about.

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Thinking about winging a presentation? Think again

by Guest Blogger on May 14, 2010

Workshop presentation isn’t rocket science. As long as you act professionally and take a little time to prepare you can easily add workshops and lectures to your art career repertoire. Photographer (and workshop designer) Jacqueline Webster shares her experiences in this guest blog post for Art Biz Blog.

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If you’ve become a Go-To Answer Guy or Gal, it’s time to implement a policy that will preserve your sanity. Consider using my example as a starting point and creating your own. Perhaps you can adapt it for in-person situations, too.

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Art Marketing Action: Take a deep breath

by Alyson Stanfield on August 10, 2009

When something you’ve read makes you angry or frustrated, take a deep breath. If you need to, write out your response, but never send it. Take the time to distance yourself from the situation so that you can look at it more objectively.

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Podcast: Turn the conversation around

by Alyson Stanfield on March 30, 2009

Do you find yourself getting defensive when you are asked questions about your art you don’t like? Engaging questions help to educate art viewers and, because they build knowledge and an increased level of comfort, go a long way to turning art viewers into art buyers. Yes! We have winners! As I say in the [...]

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