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There are real things in your art business and marketing you should apologize for. Apologize when you miss a deadline, are late to an appointment, or (oops!) accidentally use the Cc instead of the Bcc line for your email blast. Of course you should apologize when you do something wrong, but don’t apologize for things that aren’t hurting people or for things you have no control over. [...] 
If you call my business phone and I’m unavailable, you will get a recording that says I respond fastest to email. I love email. Like most business owners these days, I prefer it for my primary communications tool. There are numerous situations when you must stop typing and start talking. Here are five examples. [...] 
One of the most valuable things you can do in your marketing is to teach people how to look at and appreciate your art. It’s not just good for you, but a gift that will last throughout the lives of those who experience it. I learned long ago when I worked in a museum that teaching people how to look at art empowers them and gives them confidence. Teaching people how to look at art empowers them and gives them confidence. Empowering them with skills is invaluable – to both you and them. [...] 
Email is easy. I prefer email to the phone in almost every situation. Almost. Sometimes you have to talk. Email is not good for picking up on subtleties about situations and building trust. Unless we’re extra careful with our messages, email can be easily misunderstood by all parties involved. [...] This week’s deep thought is courtesy of artist Richard Tuttle. What’s the difference between looking and seeing? Is it your job to get people to see? How do you do that job? [...] You think you’re doing artists a “favor” by “giving us exposure that we can’t get ourselves.” Artists are all kinds of tired listening to lines like these. We know how the world works and we know you’re trying to make money by – in part – using our art. [...] 
Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it? [...] 
Curators, gallerists, and critics will ask hard questions. They expect answers, so you need to be prepared to respond. If you want to play with the big girls and boys, you have to be able to articulate what your art is about. [...] Workshop presentation isn’t rocket science. As long as you act professionally and take a little time to prepare you can easily add workshops and lectures to your art career repertoire. Photographer (and workshop designer) Jacqueline Webster shares her experiences in this guest blog post for Art Biz Blog. [...] If you’ve become a Go-To Answer Guy or Gal, it’s time to implement a policy that will preserve your sanity. Consider using my example as a starting point and creating your own. Perhaps you can adapt it for in-person situations, too. [...] |
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