How Artists Can Apply Youtility Marketing

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Jay Baer, author of Youtility: Why Smart Marketing Is About Help, Not Hype, says “If you sell something, you make a customer today. If you help someone, you may create a customer for life. Artists are often left out in the cold with marketing practices that seem to be suggested for more service- or product-oriented businesses. You can create resources for your buyers and collectors, students, other artists, and/or your local community, which are as helpful to them as your tools are to you. [...]

Mind Mapping Your Ideas and Events

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I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format. [...]

How Sponsors Helped Me Exhibit My Art on the Other Side of the Country – without Kickstarter

Elizabeth St. Hilaire Nelson

Crowdfunding is helping artists everywhere get their projects off the ground. It’s increasingly popular to use sites like Kickstarter and Indiegogo to raise money for exhibitions and art production. Guest blogger Elizabeth St. Hilaire Nelson shares how she crowdfunded her participation in ArtPrize – without the use of a crowdfunding site. [...]

It's Okay To Jump From Idea To Idea

Kirstin Borror writes: “My difficulty seems to be staying focused on one creative idea at a time. Any tips?” Creativity coach, Romney Nesbitt responds, “Dear Kirsten, You may be fighting a losing battle. The natural tendency of creative people is to carry the seeds of many ideas at the same time; the trick is keeping all ideas moving forward. . . . ” [...]

3 Artists Inspiring Me Right Now

Photo of Kristina Wentzell

If you’ve read chapter 14 of I’d Rather Be in the Studio you’d pick up some great ideas from artists who are promoting their work in creative ways. I love telling these stories and plan to keep sharing them with you as long as you let me. Here are two more of the same ilk and a third one for extra inspiration. [...]

4 Lessons from Naked Marketers

Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park. [...]

Another Gimmick or a Passport to Your Art?

Damien Hirst’s Complete Spot Challenge got me thinking about having exhibitions in multiple venues. How could you turn this idea into a gimmick that would generate buzz about your art? [...]

A Twist on the Wine-and-Cheese Reception

Amantha Tsaros

Artist Conspiracy member Amantha Tsaros is showing her work in a library gallery where they won’t allow food and drink at a reception. Read about our ideas to help her have a successful opening in spite of the No Food rule. [...]

Is there such a thing as originality?

Authenticity is invaluable; originality is non-existent. -Jim Jarmusch. Read the entire quote and discuss. [...]

Give Away Your Art ???

How can you increase sales by giving away your art for free? Follow David Castle’s example to learn one key aspect regarding how free art can lure people in the door and lead to sales. [...]