Capture Attention with a Whisper

Secret Kiss From One Boston Terrier to Another

Steve Cranford, Creative Chairman of the New York agency WHISPER, was my guest in the Art Biz Incubator last week.

When I asked him in the interview why in the world a marketing firm would be called WHISPER instead of SHOUT, he replied: “The most important information you can share is whispered one-on-one.”

The most important information you can share is whispered one-on-one.Click To Tweet

Think about it.

When you take out an ad or post to your blog and social media sites, you are broadcasting to the world. You would love it if thousands of people see your message.

Because of this public forum, the language is less personal than if you were to have a private conversation. And therein lies the power of the whisper.

Anatomy of a Whisper

A client told

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Why You Publish A Newsletter

The imaginary conversation in this article was inspired by a question in Art Biz Bootcamp from Liz Kalloch.

Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales.

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Podcast: Nurture your community

Community is different from audience–and more valuable to you. Listen to find out why.

 

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Don’t miss my video Affirmations for Artists. Positive messages for artists in today’s economy

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