Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?
That’s what we’re told: The customer is always right. Is it true? Deep Thought Thursday.
Think of all the times you wish you had said No to an opportunity that came your way. What’s the worst thing that can happen when you say No? What’s the best thing that can happen when you say No? Does it bring you peace of mind? Here are three reasons you should turn down opportunities that don’t feel right.
Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality.
In response to last week’s newsletter on offering upgrades, Tina Mammoser commented:
Tina Mammoser, On the Sands, ©The Artist
Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set. The collector also gains from the increase in the value of my work too since I trade it for the current value of that size.
For me I get back smaller works that are still sought after. In the current economy I see that as a big benefit for me. There may be more demand for smaller works and upgrades can help me keep a good range of smaller pieces on offer while also allowing me to continue creating the larger
When you invite someone to your opening, your home, or your studio, you’d better treat them right.
Prefer reading to listening? Check out the Art Marketing Action newsletter. (There’s a link to a giveaway on that page.)
Don’t miss my video Affirmations for Artists. Positive messages for artists in today’s economy
Subscribe to the Art Marketing Action podcast at iTunes. Instructions for subscribing to this podcast. This podcast is an audio version of the Art Marketing Action newsletter.
Podcast: Play in new window | Download
Send to Kindle