Consider posting online previews of your work before an opening, but remember – you don’t have to reveal all of the work in a show at once, nor do you have to reveal it to everyone.
It’s easier to make connections online when you have good photographs.
I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art.
Never underestimate your audience’s desire to know more about you and more about your life as an artist. How about photos of . . .
Your art (let’s start with this at a bare minimum) Your office Your studio You Need more detail? I give 31 examples of various photos you can add to your promotional mix in today’s issue of the Art Marketing Action newsletter. The content is for subscribers only, but you can get the latest edition in your inbox if you subscribe by October 5.
If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.
When you’re asked to provide someone with a digital file of one of your images that is 355 ppi and 400 pixels on the longest side, can you do it within 15-20 minutes? Don’t be hindered by an inability to use technology effectively. And don’t interrupt others for help with something that you should know how to do.
Photographs of your art in situ add a whole new dimension to the presentation of your work.
In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment.
If you make two-dimensional fine art, you could photograph your art in homes or public buildings. Aim for a variety of shots: above sofas, tables, beds, as well as in hallways and stairwells.
Three-dimensional fine art could be photographed on pedestals next to chairs, beside a bookcase, and in a dramatic entryway.
Functional art such as jewelry or ceramics can be photographed on the body,
Audio version of the newsletter. This podcast discusses the use of in situ photographs of your artwork: where to photograph and what to take into consideration.
Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!
Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.