Go Ahead and Spoil the Surprise

Tibi Hegyesi's booth at Art Expo New York is full of visitors

Consider posting online previews of your work before an opening, but remember – you don’t have to reveal all of the work in a show at once, nor do you have to reveal it to everyone.

Photo Ideas to Shake Up Your Online Presence

Michelle Wermuth Photography

It’s easier to make connections online when you have good photographs.

I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art.

Michelle Wermuth photographs nature close up. This image shows her actively engaged with her subject.

Never underestimate your audience’s desire to know more about you and more about your life as an artist. How about photos of . . .

Your art (let’s start with this at a bare minimum) Your office Your studio You Need more detail? I give 31 examples of various photos you can add to your promotional mix in today’s issue of the Art Marketing Action newsletter. The content is for subscribers only, but you can get the latest edition in your inbox if you subscribe by October 5.

Subliminal Imaging: Warming Up People to Your Art

If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.

Master Your Digital Images

When you’re asked to provide someone with a digital file of one of your images that is 355 ppi and 400 pixels on the longest side, can you do it within 15-20 minutes? Don’t be hindered by an inability to use technology effectively. And don’t interrupt others for help with something that you should know how to do.

Snap Photos of Your Art In Situ

Barbara Wisnoski, Field

Photographs of your art in situ add a whole new dimension to the presentation of your work.

In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment.

If you make two-dimensional fine art, you could photograph your art in homes or public buildings. Aim for a variety of shots: above sofas, tables, beds, as well as in hallways and stairwells.

Barbara Wisnoski has terrific photos of her textile art in situ on her website (just click the photo above to access). Pictured here: Field, 165 x 229 inches. ©The Artist.

Three-dimensional fine art could be photographed on pedestals next to chairs, beside a bookcase, and in a dramatic entryway.

Functional art such as jewelry or ceramics can be photographed on the body,

Art Marketing Action Podcast: In Situ Photographs of Your Art

Audio version of the newsletter. This podcast discusses the use of in situ photographs of your artwork: where to photograph and what to take into consideration.

Make It Easy for Others to Promote Your Art

Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!

Art Marketing Action + Podcast: Show off!

Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.