If you call my business phone and I’m unavailable, you will get a recording that says I respond fastest to email. I love email. Like most business owners these days, I prefer it for my primary communications tool. There are numerous situations when you must stop typing and start talking. Here are five examples. [...]
The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction. [...]
Email is easy. I prefer email to the phone in almost every situation. Almost. Sometimes you have to talk. Email is not good for picking up on subtleties about situations and building trust. Unless we’re extra careful with our messages, email can be easily misunderstood by all parties involved. [...]
After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because: [...]
Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing. [...]
In his talk to the World Domination Summit, Behance Founder/CEO Scott Belsky encouraged us to stop reacting and start pro-acting (my word) in order to protect our ideas and make them happen. When we react, we are inviting others to prioritize our time. We allow others to steal our attention away from our big ideas. [...]
If you currently receive my blog updates through Feedblitz -> On Sunday, June 3, you will receive an email asking you to confirm your subscription to the new service (aWeber). Please activate your subscription immediately! [...]
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective. [...]
Fed up with the hundreds of messages in your inbox? Here some proven ideas for getting a grip on your email without having to pull out your hair. [...]
Direct traffic to pages on your site that lead to action. Here is a 3-step process for sending people to specific content on your website or blog. [...]
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