Afraid of Sending Too Many Emails to Your List?

©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.

You have a lot going on. Back-to-back-to-back exhibitions, openings, and events.

How do you make sure the people on your list receive invitations without bugging them too much?

©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.

Building on my recent article about a schedule for your marketing tasks, I thought it might be helpful to cover a schedule for email – specifically for those times when you have a packed calendar.

Newsletter Content

Your newsletter or ezine is sent on schedule no matter what. If you promise monthly, you send it monthly, which, by the way, is a good timetable for most artists.

Your newsletter is for keeping your name in front of your list and building a relationship with the people on it. Most newsletters have multiple articles or sections, including an upcoming calendar of

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The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you.

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Instant Relief from the Pressure of Pitching Your Art

wand

Poof! That’s the sound of the pressure vanishing like magic. That pressure of trying to hit a home run when you contact someone about your work. Maybe it’s an email to an interior designer, a meeting with an art consultant, or a letter to a gallerist. You want them to show your art, buy your work, or represent you.

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How to Be a Joy to Work With

Helen Hiebert paper weaving

What makes someone want to work with you? Sure, it might be your art, but there are a lot of talented artists out there. If you don’t approach your business with the same professionalism you give your art, you are likely to be passed over for other artists. Based on my conversations with heads of arts agencies, curators, and gallerists . . .

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5 Cures for the Email Blahs

Jill Rosoff does a good job sending solo emails for events such as this watercolor workshop

Email has become indispensable for marketing, but sometimes we can’t see what’s right under our noses. If you are in an email funk and not seeing results from what you’re sending, consider these five remedies. 1. Understand the difference between newsletters and solo emails. A newsletter is usually a regular update (weekly, bi-weekly, or monthly) that has consistent features.

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Stop Typing And Start Talking

Caption: ©Tami Bone, Tributarius. Photograph. Used with permission.

If you call my business phone and I’m unavailable, you will get a recording that says I respond fastest to email. I love email. Like most business owners these days, I prefer it for my primary communications tool. There are numerous situations when you must stop typing and start talking. Here are five examples.

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Love Your List

©Dianna Poindexter, You & Me. Oil on masonite.

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

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Pick Up The Phone and Dial

Woman dialing a cell phone

Email is easy. I prefer email to the phone in almost every situation. ​Almost​. Sometimes you have to talk. Email is not good for picking up on subtleties about situations and building trust. Unless we’re extra careful with our messages, email can be easily misunderstood by all parties involved.

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How to Get Students to Visit Your Site

After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because:

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Repair the Leaks in Your Marketing

Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.

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