How to Make Your Mailing List More Useful

Everyone who buys a copy of my book from me is grouped together in my list. This is Eszter Rajna reading my book in the elegant tea lounge at the Randolph Hotel in Oxford.

One of the biggest excuses artists give for not being in more frequent contact with their lists is that they don’t want to bother people. You know what it’s like to receive tons of email and don’t want to contribute to the overwhelm.

I understand. Even though everyone on your list has opted in to hear from you, it still doesn’t feel right to email so many people if you haven’t established a marketing groove.

There’s a solution: Send emails only to people for whom they are appropriate. In other words, target your messages rather than sending every email to every person on your list.

All of the attendees at my Nashville workshop are grouped together on my list. Photo courtesy of Mary Claire Crow

Email marketing platforms like Constant Contact, MailChimp, and Emma have the capability to

Continue Reading…

Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

Continue Reading…

Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

Continue Reading…

Email Marketing for Artists: A Compilation

SEND-email

Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next

Continue Reading…

Twitter Tweekly for October 7 2012

@abstanfield on Twitter

My top tweets from the past two weeks. “Mixed-media artist” doesn’t mean “multi-media artist” Two different things! From my mastermind group: Market as you would want to be marketed to. . . .

Continue Reading…

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

Continue Reading…

Promoting Events 6 Months Out

At my social media immersion workshop in Philadelphia. Photo by John Pitman Photography, ©John J. Pitman. Used with permission.

If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.

Continue Reading…

Never Fear Sending the Email Blast

Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond.

Continue Reading…

Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.

Continue Reading…

Drive More Traffic to Your Site

Ann Brauer, Out of the Earth. Art quilt.

Wondering how to drive more traffic to your site? Use enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and create more meaningful connections.

Continue Reading…