One of the biggest excuses artists give for not being in more frequent contact with their lists is that they don’t want to bother people. You know what it’s like to receive tons of email and don’t want to contribute to the overwhelm.
I understand. Even though everyone on your list has opted in to hear from you, it still doesn’t feel right to email so many people if you haven’t established a marketing groove.
There’s a solution: Send emails only to people for whom they are appropriate. In other words, target your messages rather than sending every email to every person on your list.
All of the attendees at my Nashville workshop are grouped together on my list. Photo courtesy of Mary Claire Crow
Email marketing platforms like Constant Contact, MailChimp, and Emma have the capability to segment
You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?
Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next
My top tweets from the past two weeks. “Mixed-media artist” doesn’t mean “multi-media artist” Two different things! From my mastermind group: Market as you would want to be marketed to. . . .
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.
Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond.
While I share tips to help you promote your work, I am simultaneously promoting my own products and services.
I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.
David Hiltner, Large Silo Jar. Clay, 13 x 7 x 7 inches. ©The Artist
Most people sign up or purchase at the last minute, but they’ve usually seen my offer multiple times by that point. This means . . . My last-minute email reminders create more action (i.e. more sales) than all of my other efforts combined. People will unsubscribe from my list because of those last-minute reminders. I grew to