How to Make Your Mailing List More Useful

Everyone who buys a copy of my book from me is grouped together in my list. This is Eszter Rajna reading my book in the elegant tea lounge at the Randolph Hotel in Oxford.

One of the biggest excuses artists give for not being in more frequent contact with their lists is that they don’t want to bother people. You know what it’s like to receive tons of email and don’t want to contribute to the overwhelm.

I understand. Even though everyone on your list has opted in to hear from you, it still doesn’t feel right to email so many people if you haven’t established a marketing groove.

There’s a solution: Send emails only to people for whom they are appropriate. In other words, target your messages rather than sending every email to every person on your list.

All of the attendees at my Nashville workshop are grouped together on my list. Photo courtesy of Mary Claire Crow

Email marketing platforms like Constant Contact, MailChimp, and Emma have the capability to segment

Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

Email Marketing for Artists: A Compilation

SEND-email

Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next

Twitter Tweekly for October 7 2012

@abstanfield on Twitter

My top tweets from the past two weeks. “Mixed-media artist” doesn’t mean “multi-media artist” Two different things! From my mastermind group: Market as you would want to be marketed to. . . .

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

Promoting Events 6 Months Out

At my social media immersion workshop in Philadelphia. Photo by John Pitman Photography, ©John J. Pitman. Used with permission.

If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.

Never Fear Sending the Email Blast

Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond.

Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

While I share tips to help you promote your work, I am simultaneously promoting my own products and services.

I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.

David Hiltner, Large Silo Jar. Clay, 13 x 7 x 7 inches. ©The Artist

I’ve learned:

Most people sign up or purchase at the last minute, but they’ve usually seen my offer multiple times by that point. This means . . . My last-minute email reminders create more action (i.e. more sales) than all of my other efforts combined. People will unsubscribe from my list because of those last-minute reminders. I grew to

Drive More Traffic to Your Site

Ann Brauer, Out of the Earth. Art quilt.

It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website.

Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections.

Below are examples of how I might announce selected real-life blog posts.

Ann Brauer, Out of the Earth. Art quilt, 99 x 99 inches. ©The Artist

If your blog post solves a problem, emphasize that you have a solution >>>

How to add your Facebook page to your personal profile: http://www.makebigart.com/2011/01/work-for-yourself (Lisa Call)

Your missive will also be successful if you pique the curiosity of the recipients >>>

Get a sneak peak of what I’ll be wearing to the Art of the State: http://hammermarks.wordpress.com/2011/06/06/in-process-new-agate-piece-to-match-my-dress (Wendy Edsall-Kerwin)

Must