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Infusioncon 2013

Valuable Business Lessons From Infusioncon

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

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©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

Are You Nuts?

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

Are You Nuts? Read

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Coordinating Your Marketing Efforts

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

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David Hiltner, Large Silo Jar. Clay.

Benefits of Last-Minute Marketing

While I share tips to help you promote your work, I am simultaneously promoting my own products and services. I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are

Benefits of Last-Minute Marketing Read

Ann Brauer, Out of the Earth. Art quilt.

Drive More Traffic to Your Site

It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website. Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections. Below are examples

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