Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market. [...]

Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results? [...]

Email Marketing for Artists: A Compilation

SEND-email

Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next [...]

Twitter Tweekly for October 7 2012

@abstanfield on Twitter

My top tweets from the past two weeks. “Mixed-media artist” doesn’t mean “multi-media artist” Two different things! From my mastermind group: Market as you would want to be marketed to. . . . [...]

Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t! [...]

Promoting Events 6 Months Out

At my social media immersion workshop in Philadelphia. Photo by John Pitman Photography, ©John J. Pitman. Used with permission.

If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event. [...]

Never Fear Sending the Email Blast

Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond. [...]

Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer. [...]

Drive More Traffic to Your Site

Ann Brauer, Out of the Earth. Art quilt.

Wondering how to drive more traffic to your site? Use enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and create more meaningful connections. [...]

10 Dumb Bulk Email Blunders

Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art [...]