for the Business of Being an Artist
Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.
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Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art
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Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.
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It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity.
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Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself: Once is never enough.
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