10 Dumb Bulk Email Blunders

Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art

Continue reading…

What's at the top of your email message?

Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.

Continue reading…

Do your emails provide a call to action?

You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.

Continue reading…

How to Compel People to Click Through from Your Email to Your Website

Jill Rosoff

It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity.

Continue reading…

Once Is Never Enough in Marketing

Deb Trotter Tweet

You send out an email, and you think you’re done. You post to your blog, and call it a day. You share an update on Facebook, and bask in your brilliance.

Before you take another bow, heed this cautionary tale.

I was alarmed to see this tweet from Deb Trotter in my Twitter stream:

I say “alarmed” because I thought I had been doing everything right to promote the Artist Conspiracy without going overboard. Some of my key actions have been:

Launched a test group so that a number of members were in place when the Conspiracy opened up to new members. Devoted an entire newsletter – Conspire Against the Myths (February 16) – to the launching of the Conspiracy. Organized a live, free call to talk about the details of the Conspiracy. This February 23 conversation was recorded

Continue reading…

Podcast: Slow down and get your email blast right

The convenience of email makes it easy to take it for granted. Have an event or announcement to share with your list? Write your email blast early, edit and test it. It’s worth it and will give you better results.


Prefer reading to listening? Check out the Art Biz Insider newsletter.

Listen to the Art Marketing Action podcast at iTunes. http://artbizblog.com/audio/slowdownemail.mp3

Send to Kindle

Expand your online marketing

Tired of depending on galleries for sales? Fed up with no results from sending out your portfolio? Wasting resources on advertising?

It’s time to get serious about using the Internet more effectively.

Expanding your online presence is always (ALWAYS!) a good idea, but now might be a good time to devote even more of your energy to doing so. The face of the art world is changing. You need to be well positioned to adapt and take care of yourself when the traditional venues fail. Consider the following three areas.

Claudia Cohen, Visions of Velasquez. Bronze, 18 x 15 x 15 inches. ©The Artist

1. Your Web Site and/or Blog Many artists today are using a blog in place of a Web site, which is perfectly acceptable as long as the blog can have the same elements and ease of

Continue reading…