Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top. [...]
You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested. [...]
It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity. [...]
Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself:
Once is never enough. [...]
The convenience of email makes it easy to take it for granted. Have an event or announcement to share with your list? Write your email blast early, edit and test it. It’s worth it and will give you better results.
Prefer reading to listening? Check out the Art Biz Insider newsletter.
Listen to the Art Marketing Action podcast at iTunes.
Podcast: Play in new window | Download
Send to Kindle