email blasts « Art Biz Blog

What’s at the top of your email message?

Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top. [...]

Do your emails provide a call to action?

You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested. [...]

How to Compel People to Click Through from Your Email to Your Website

It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity. [...]

Once Is Never Enough in Marketing

Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself:  Once is never enough. [...]

Podcast: Slow down and get your email blast right

The convenience of email makes it easy to take it for granted. Have an event or announcement to share with your list? Write your email blast early, edit and test it. It’s worth it and will give you better results.

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Expand your online marketing

Tired of depending on galleries for sales? Fed up with no results from sending out your portfolio? Wasting resources on advertising?

It’s time to get serious about using the Internet more effectively.

Expanding your online presence is always (ALWAYS!) a good idea, but now might be a good time to devote even more of your energy to doing so. The face of the art world is changing. You need to be well positioned to adapt and take care of yourself when the traditional venues fail. Consider the following three areas.

1. Your Web Site and/or Blog Many artists today are using a blog in place of a Web site, which is perfectly acceptable as long as the blog can have the same elements and ease of navigation as a Web site. At the same time, if you don’t have a blog, [...]