Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.
In his talk to the World Domination Summit, Behance Founder/CEO Scott Belsky encouraged us to stop reacting and start pro-acting (my word) in order to protect our ideas and make them happen. When we react, we are inviting others to prioritize our time. We allow others to steal our attention away from our big ideas.
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In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
If you’re not overwhelmed by too much email, you’re one of the few.
If you’re fed up with hundreds of messages in your inbox or if you find that you’re not responding to very important messages, it’s time to get a grip on your email.
Here are my top time-saving tips for email.
1. Turn off your email notifications. You don’t need to be interrupted every time your Uncle Charlie sends you a joke. While you’re at it, turn off your notifications from social media sites. Rather than having information pushed at you constantly, pull it from those sites when you’re prepared to spend time there.
2. Stop saving messages for future reference. Don’t save anything in your inbox that you can find with a simple Google search. Your inbox is
When you send people to the home page of your website, you’re asking them to decide where to click. You’ll have better results when you direct traffic to pages that lead to action.
Note: I’m using the term “website,” but this advice can be applied with equal vigor to permalinks on your blogs.
1. Create the 1-Stop Content Pages (a.k.a. Landing Pages)
If you want people to see a new body of work, group all of the new work together on one page.
If you’re asking people to sign up for a workshop, gather the Who, What, Where, When, Why, and How for the workshop on a single page.
If you are inviting people to an art opening, create a special event page that shows people the art that
The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought.
You can’t take subject lines for granted.
Mix up your approach to subject lines to keep recipients interested. Break free from dull copy by bucking your usual conventions. Here are six tricks for better subject lines.
1. Make It Personal
Think about your subscribers and readers. Which ones are your strongest prospects? Which are your loyal collectors?
Write directly to these people as you’re crafting your message and your subject line by opting for the words You and Your over Me, My and Mine as much as possible. Write to them in a conversational, authentic tone.
2. Be Specific
Don’t use the same subject line for every email to your list.
A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line.
Bulk email messages can hit a lot of people at once, but your personal notes will elicit action.
We’ve become too dependent on growing our email lists and sending easy messages to vast numbers of people. This is the most popular method to communicate with your contact list, but it shouldn’t be the only way you get your message out.
Whether you’re telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. To personalize your communications, consider the following tips.
Write to a single person. Don’t write as if you’re talking to a large group. Write with one person in mind.
Audio version of the post with the same name. While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action.