The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted. [...]
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A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line. [...] While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action. [...] Audio version of the post with the same name. While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action. [...] Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post. [...] The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute. [...] 
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response. [...] If you have collected names for your art mailing list you must use that list only for your art. Don’t risk alienating your fans by sending polarizing email messages. It isn’t worth it! Not only do you risk losing names from your list, you risk taking advantage of others’ goodwill. [...] You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors. Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use it correctly. When you have an important message to share, slow down and get your email blast right. Use these six steps. Julia Bullock, The Critics. Pastel on paper, 22 x 22 inches. ©The Artist 1. Write down what you want to accomplish with your email. What action do you hope people take upon reading your message? 2. List the facts that you need to share in your email. Review the five Ws and one H–Who, What, Where, When, Why, and How–to make sure your message is complete. Don’t forget to include your contact information. 3. Write the [...] |
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