Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post.
The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute.
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.
If you have collected names for your art mailing list you must use that list only for your art. Don’t risk alienating your fans by sending polarizing email messages. It isn’t worth it! Not only do you risk losing names from your list, you risk taking advantage of others’ goodwill.
You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors.
Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use it correctly. When you have an important message to share, slow down and get your email blast right. Use these six steps.
Julia Bullock, The Critics. Pastel on paper, 22 x 22 inches. ©The Artist
1. Write down what you want to accomplish with your email. What action do you hope people take upon reading your message?
2. List the facts that you need to share in your email. Review the five Ws and one H–Who, What, Where, When, Why, and How–to make sure your message is complete. Don’t forget to include your contact information.
You have a new website? So what?
They say that’s the biggest question in PR: So what?
You know as well as I that there is no longer anything new or exciting about having a website. Everyone has one. In announcing a new site or update, don’t focus on the newness of it. Instead, focus on the content of the site.
The goal of your announcement is to get people to click through to your site and, I hope, to sign up for your mailing list.
Before you send anything, make sure everything on your site is in order. You don’t want pages that are under construction or ones with a lot of broken links.
Announce your new or revised site in an email rather than a postcard. Email allows people to click through and to share easily with others. But don’t
Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist
It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the last minute before an exhibit opening.
Wait! Stop! Think! Are you communicating in a way that shows you in your best possible light? Or are you messing with a good opportunity? I ask only because, well, because I get a lot of email from artists. And I have to say, only about half of the messages I receive are done right. The rest are sloppy, inconsiderate, or lazy and are a waste of my time and everyone else who is receiving them. Email is a fantastic tool when it adheres
Signature blocks at the end of your email are a great way to market yourself, your art, and your Web site. Well done, they encourage people to click through directly to your Web site and see your work. Some, however, have gotten out of control. They list minor accomplishments, multiple Web sites, multiple emails and phone numbers, and everything from quotes to things they are selling.
Ellen Lindner wrote recently with this question: “How many lines of information should be included as part of an email signature? (I just got one with TEN lines! I’m thinking 2-3 would be better.)”
Of course, there are no hard and fast rules about signature blocks, but this long one obviously bothered Ellen. It seems like the trend is toward shorter ones.
My signature block is:
Alyson B. Stanfield Stanfield Art Associates, Inc. PO Box 988 Golden, CO 80402 303.273.5904 http://www.artbizcoach.com firstname.lastname@example.org
That’s seven lines.