Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response. [...]
If you have collected names for your art mailing list you must use that list only for your art. Don’t risk alienating your fans by sending polarizing email messages. It isn’t worth it! Not only do you risk losing names from your list, you risk taking advantage of others’ goodwill. [...]
You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors.
Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use it correctly. When you have an important message to share, slow down and get your email blast right. Use these six steps.
Julia Bullock, The Critics. Pastel on paper, 22 x 22 inches. ©The Artist
1. Write down what you want to accomplish with your email. What action do you hope people take upon reading your message?
2. List the facts that you need to share in your email. Review the five Ws and one H–Who, What, Where, When, Why, and How–to make sure your message is complete. Don’t forget to include your contact information.
3. Write the [...]
From Hilary Pfeifer, who gave me permission to use her email signature block here.
I expound at http://www.hilarypfeifer.blogspot.com I make the world pretty at http://www.hilarypfeifer.com I pay the bills with http://www.bunnywithatoolbelt.com I devote spare time to http://www.artonalberta.org need a reminder? http://www.hilarypfeifer.com/mailing_list.html
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Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist
It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the last minute before an exhibit opening.
Wait! Stop! Think! Are you communicating in a way that shows you in your best possible light? Or are you messing with a good opportunity? I ask only because, well, because I get a lot of email from artists. And I have to say, only about half of the messages I receive are done right. The rest are sloppy, inconsiderate, or lazy and are a waste of my time and everyone else who is receiving them. Email is a fantastic tool when it adheres to email etiquette. It’s a [...]
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