You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors.
Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use it correctly. When you have an important message to share, slow down and get your email blast right. Use these six steps.
Julia Bullock, The Critics. Pastel on paper, 22 x 22 inches. ©The Artist
1. Write down what you want to accomplish with your email. What action do you hope people take upon reading your message?
2. List the facts that you need to share in your email. Review the five Ws and one H–Who, What, Where, When, Why, and How–to make sure your message is complete. Don’t forget to include your contact information.
3. Write the [...]