Get Better Results with a Personal Plea

Barbara Downs, An Inviting Leaf. Painted steel and wire mesh

Bulk email messages can hit a lot of people at once, but your personal notes will elicit action.

We’ve become too dependent on growing our email lists and sending easy messages to vast numbers of people. This is the most popular method to communicate with your contact list, but it shouldn’t be the only way you get your message out.

©2009 Barbara Downs, An Inviting Leaf. Painted steel and wire mesh, 60 x 60 x 36 inches.

Whether you’re telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. To personalize your communications, consider the

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Art Marketing Action Podcast – Get Better Results with a Personal Plea

Audio version of the post with the same name. While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action.

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How to Be Humble When You’ve Messed Up

Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post.

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The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute.

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Sending your first email blast–what to say

Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. If you approach your first email with humor, you’re likely to get a better response.

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Why it’s not okay to email everyone on your list about health care reform

If you have collected names for your art mailing list you must use that list only for your art. Don’t risk alienating your fans by sending polarizing email messages. It isn’t worth it! Not only do you risk losing names from your list, you risk taking advantage of others’ goodwill.

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Marketer's dilemma: How many email messages are too many?

One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there.

I just sent out two large emails to my list. One was to artists in the Midwest–a last-minute reminder that 5 slots remained for the workshop in Terre Haute on April 4. The other was to my entire list and was a reminder that early registration ends for my Estes Park seminar tomorrow (April 1).

I don’t love sending out extra emails. In fact, it kind of makes my stomach churn. I know people are going to unsubscribe to my newsletter when I send out extra emails. And, frankly,

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Slow down and get your email blast right

You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors.

Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use it correctly. When you have an important message to share, slow down and get your email blast right. Use these six steps.

Julia Bullock, The Critics. Pastel on paper, 22 x 22 inches. ©The Artist

1. Write down what you want to accomplish with your email. What action do you hope people take upon reading your message?

2. List the facts that you need to share in your email. Review the five Ws and one H–Who,

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How to Announce a New or Updated Website or Blog

You have a new website? So what?

They say that’s the biggest question in PR: So what?

You know as well as I that there is no longer anything new or exciting about having a website. Everyone has one. In announcing a new site or update, don’t focus on the newness of it. Instead, focus on the content of the site.

The goal of your announcement is to get people to click through to your site and, I hope, to sign up for your mailing list.

Before you send anything, make sure everything on your site is in order. You don’t want pages that are under construction or ones with a lot of broken links.

Announce your new or revised site in an email rather than a postcard. Email allows people to click through and to share

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Love this artist’s signature block

From Hilary Pfeifer, who gave me permission to use her email signature block here.

I expound at I make the world pretty at I pay the bills with I devote spare time to need a reminder?


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