I’ve been reading Delivering Happiness by Zappos founder Tony Hsieh. I highly recommend it as an inspirational story about sacrifice, drive, perseverance, and personal mission.
One of the things Hsieh stresses repeatedly is how much more interested he is in experiences than in acquiring things. It’s no wonder that Zappos has become known for its superior customer service.
This got me to thinking about how artists and arts organizations treat their guests at openings. Here’s what I came up with.
Artist Karen McLain addresses a standing-room only and overflow crowd at the fundraiser for The Cloud Foundation, which she worked on for over a year.
When you host an opening and invite people, you are the host.
The people who attend, whether they pay or not, are your guests. They have gone out of their way to show up for you.
It’s to your advantage, and
Deep Thought Thursday: When looking to do business with someone – be it a venue, consultant, or collector – how do you know to trust? What is your criteria for trust? What has to happen in order for you to trust someone? What kinds of questions do they have to respond to?
Showing in non-art venues is obviously not for well established artists who have the gallery scene figured out. It can be a lot of work. Make sure you outline your goals for the arrangement and consider all the work involved. Guest blogger Jeremy Mason gives you a few things to consider.
Some time ago, I came up with my version of the art world hierarchy of venues. (Note it’s not the types of exhibitions, but of venues where you show your art.) Embrace this list, ignore it, or make up your own.