My Favorite Things in 2010

A couple of weeks ago I encouraged you to write down all of your accomplishments for 2010. In doing this exercise for myself, I developed a list that I thought might be of interest. These didn’t necessarily come out in 2010, but I consumed them during this past year.

Continue Reading…

Publicity Resources for Promoting an Art Event

Suzanne Morlock, Kite Dreams II. Found object installation.

Other people can help you promote your art events more effectively if you offer a stash of publicity resources. Use this publicity checklist of 6 items to prepare before asking for help.

Continue Reading…

Art Marketing Action Podcast: Publicity Resources for Promoting an Art Event

Audio version of the post with the same name. Other people can help you promote your art events more effectively if you offer a stash of publicity resources. Use this publicity checklist of 6 items to prepare before asking for help.

Continue Reading…

Give people the tools they need to promote your art and events

If you want people to help you promote your event, you have to give them the tools they need. You have to be clear about what you want them to do and how you can help them do it. Whether you’re promoting an exhibit opening, a workshop, a demonstration, a fundraiser, or a performance, you must make it easy for others to promote you.

Continue Reading…

Art Marketing Action + Podcast: Get the Word Out Early and Often

You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.

Continue Reading…

Deep Thought Thursday: Weird Exhibit Themes

Art Hilger, Spirit Face. Wood. ©The Artist

Art Hilger is tired of the same ole, lame ole exhibit themes. He asks:

What was the most unique or unusual gallery show theme that you ever entered, wanted to enter, or would like to see solicited?

I’m so tired of “Black and White”, Landscapes in Red (pick a color), Self portraits, etc. etc. etc.

Looking for something weird, like “Nude Kangaroos,” “Elephants in Pantyhose,” “Firemen in Fear,” etc.–something for which a box has not yet been made to be outside of. Something that no rules have yet been made for (like ending a sentence with a preposition).

If you haven’t been lucky enough to participate in the world of weird exhibit themes, maybe you have an idea for something off the wall that you’ve been too shy to share. As Art demonstrated in his examples, NOTHING is off limits.

C’mon! Get weird!

Send to

Continue Reading…

Art Marketing Action + Podcast: Ask for Clarification

Too often we flounder because we’re afraid of asking someone to clarify instructions for a grant proposal or exhibit submission. We’re afraid of the answer, so we’d rather guess. Or we’re lazy. Asking makes you look smart. Here are four benefits of asking for clarification. Here are four benefits of asking for clarification.

Continue Reading…

Know when it’s time to move on to new exhibit venues

Janice McDonald

When something starts feeling too easy, you must reevaluate and make sure it’s serving your goals. You’ll never get anywhere by playing it safe. Moving beyond your comfort zone is a big step, but necessary if you want more from your art.

Continue Reading…

Art Marketing Action: Get your art out of the studio

Waiting to be discovered? Holding out for the perfect gallery? Refusing to “sell out” (whatever that means)?

Snap out of it! Your art is begging you to get it out of the studio and show it to the world.

Mark Scheffer, from the Vapor series. Photograph. ©The Artist

I’m writing today’s post from the coffee shop at Barnes & Noble. Across from where I’m sitting are 9 competent paintings next to the open fridge filled with FIJI Water and Jones Soda bottles. The works are mostly hung on long, dark, horizontal lines (hanging mechanisms) that are distracting. The paintings are of various sizes and are hung haphazardly. On each frame is a yellow Post-It note with a number. A single sheet of paper with a red border announces the artist’s name and work and is thumbtacked to the wall. It is far from an ideal exhibit, but at least the paintings aren’t sitting

Continue Reading…

Art Marketing Action: Double check your publicity text

When you send an invitation or are notified that details are posted on your venue’s site, double check the information against the 5 Ws and 1 H. Providing all of the details will save you time answering emails and phone calls. Getting it right the first time will also reflect your professionalism.

Continue Reading…