Plan Your Exhibition with a Scale Model

A scale model helps you decide what artwork to include in your upcoming exhibit. It’s no small feat, but building a model can also help you conquer the unknown and alleviate any anxieties. Take a look at Ellen Soffer’s cardboard gallery model.

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Embrace a Space and Get Your Art Out There

She wasn’t expecting much.

When the opportunity to show at the public library arose, Sherrie York said Yes. But not because she thought it was the opportunity of a lifetime. It was, after all, a library and libraries aren’t known for showing art.

Sherrie said Yes because she is seeking fresh exhibit opportunities, and this was a new venue. She embraced the space.

Imagine her surprise when the library system selected Sherrie as their featured artist for February. As a result, her work is highlighted in their district-wide newsletter and is the subject of a 5-minute spot on their local TV show.

The library produced a handsome video for the TV show, which Sherrie can use to promote her art.

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My Favorite Things in 2010

A couple of weeks ago I encouraged you to write down all of your accomplishments for 2010. In doing this exercise for myself, I developed a list that I thought might be of interest. These didn’t necessarily come out in 2010, but I consumed them during this past year.

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Publicity Resources for Promoting an Art Event

Suzanne Morlock, Kite Dreams II. Found object installation.

Other people can help you promote your art events more effectively if you offer a stash of publicity resources for their use.

Online media rooms on your site are a must-have, but you should also provide guidance for promoting specific exhibit openings, workshops, demonstrations, fundraisers, and performances. You must make it easy for others to promote you.

©2010 Suzanne Morlock, Kite Dreams II. Found object installation.

When you want help spreading the word about your events, use this publicity checklist before asking for help.

Links There must be a clear link to the event itself as well as to the page with the resources for promoting the event. Do not use home-page links. Use the precise URLs where the information can be

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Art Marketing Action Podcast: Publicity Resources for Promoting an Art Event

Audio version of the post with the same name. Other people can help you promote your art events more effectively if you offer a stash of publicity resources. Use this publicity checklist of 6 items to prepare before asking for help.

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Give people the tools they need to promote your art and events

If you want people to help you promote your event, you have to give them the tools they need. You have to be clear about what you want them to do and how you can help them do it. Whether you’re promoting an exhibit opening, a workshop, a demonstration, a fundraiser, or a performance, you must make it easy for others to promote you.

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Get the Word Out Early and Often

Kirsty E. Smith

Whenever you have an exhibit opening or similar event, you can’t expect to send one thing in the mail and have an impact.

People typically have to see the same information multiple times—in multiple ways—before they will act on it. Here are 7 steps you can take to get the word out early and often.

1. Start blogging, tweeting, and Facebooking about the event as soon as it’s set. On your blog, for example, you might first post about the event details in an announcement. Then, you can mention it once a week in the context of other posts. Your message shouldn’t be too focused on promotion. Instead, your goal is to keep the event in the forefront of your readers’ minds.

Deep Thought Thursday: Weird Exhibit Themes

Art Hilger, Spirit Face. Wood. ©The Artist

Art Hilger is tired of the same ole, lame ole exhibit themes. He asks:

What was the most unique or unusual gallery show theme that you ever entered, wanted to enter, or would like to see solicited?

I’m so tired of “Black and White”, Landscapes in Red (pick a color), Self portraits, etc. etc. etc.

Looking for something weird, like “Nude Kangaroos,” “Elephants in Pantyhose,” “Firemen in Fear,” etc.–something for which a box has not yet been made to be outside of. Something that no rules have yet been made for (like ending a sentence with a preposition).

If you haven’t been lucky enough to participate in the world of weird exhibit themes, maybe you have an idea for something off the wall that you’ve

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Ask for Clarification

Karen Martin

Not sure how to label your CD for an exhibit submission? Call the organizer or gallery and ask.

Unclear about the instructions for a grant proposal? Call the organization and ask.

Wondering how to best promote a speaker or workshop presenter? Call the speaker and ask!

Years ago I visited the offices of the National Endowment for the Arts (NEA) in Washington, D.C. to talk with them about the grant proposals we were submitting on behalf of the art museum. One piece of advice has always stuck with me. The gentleman said something to this effect:

“We are here to answer questions. Use us! Seek our advice as you are writing your proposal—not at the very end with the deadline in sight.”

Know when it’s time to move on to new exhibit venues

Janice McDonald

When something starts feeling too easy, you must reevaluate and make sure it’s serving your goals. You’ll never get anywhere by playing it safe. Moving beyond your comfort zone is a big step, but necessary if you want more from your art.

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