I’ve been fumbling around with social media updates lately. What can I share with followers to keep it fresh? What can I share that will be re-posted by others? I created my list, and then I decided to create one for you. I had Facebook in mind, but you can use it with your favorite social media site. [...]
Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership. [...]
It’s the day you’ve been waiting for! The bi-weekly round-up of my top tweets on Twitter. A little of this and a little of that. I selected just the highlights for you. Here we go! [...]
Few will argue that Pinterest provides incredible exposure for visual brands; except maybe artists. Once you move beyond the copyright violation argument artists wage against the Internet, Pinterest still remains a fabulous option for creatives who want other people to see their art. [...]
Facebook expert Mari Smith shared her 10 tips for engaging fans on Facebook. I give you the highlights along with a couple of addition insights that might help you crack the Facebook feed code. [...]
Here are four things you can do to distinguish your business page on Facebook from your personal profile. These actions (especially #4) should give your art business a boost in visibility on Facebook. [...]
Dust off your art résumé and put it to use with the new timeline on your Facebook page. Timelines are a place for you to share the history of your art career. They’re not for you to tell your life story – that’s for your personal profile timeline. [...]
Facebook says pages and profiles will be forced to adopt the new timeline by March 30. Here are 4 starter moves for making the change to the new timeline with some inspiration from those who have already converted. [...]
Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience. [...]
Use a photo of you for your personal profile on Facebook and an image of your art for your business page. Yes, it’s nice to see artists’ faces (I agree! I like to see faces, too), but are you promoting your face or your art? [...]
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