This article is excerpted and summarized from an interview with artist Leslie Neumann for my Art Biz Incubator. Leslie generously shared her experience working with art consultants. The key points here are provided by Leslie and with include my annotations.
If you have a solid studio practice and welcome the challenge of commissioned work, art consultants might be a good sales venue for you.
What Art Consultants Do and Who They Are
Art consultants are people who seek and buy art for a client, whether it’s a healthcare company, a private collector, or a hotel.
Leslie Neumann with her paintings Beauty Deep Within and Fateful, Faithful. Each 60 x 45 inches.
The difference between art consultants and designers is that, generally speaking, a designer is responsible for the whole job and not just the artwork. They’ll do everything from
I was talking with an artist-friend the other day and this came up . . . Deep Thought: What’s the difference between a vanity gallery and a co-op? Why are co-ops (where artists pay to be members) considered okay, whereas vanity galleries (where artists pay to exhibit) are off-limits?
Guest blogger Marcia Crumley shares her first solo exhibition last November in Boston was a spectacular success. She’s a bit of a control freak, so letting go of certain things was very challenging at first, particularly when those tasks involved the art itself. But as the opening date grew closer and the to-do list kept getting longer, Marcia realized that accepting help from others was the only way to get it all done.
The way we promote, sell, and buy art is rapidly changing, but there are still many good reasons to consider gallery representation. Here’s a list to remind you of the upside of working with a gallery. . . . A gallerist acts as your agent. A good gallery will be your advocate and business partner. They will work to manage your career and help you raise your status and prices.
As a gallery artist, you have a responsibility to help commercial gallerists sell your art. Last week I wrote about the galleries’ responsibility to you at an exhibition opening. Now let’s talk about your role. What should galleries expect of you and from you at an opening? Above All . . . Ask a lot of questions.
Artists can help galleries sell the art, but they have to feel wanted and appreciated at art openings and events.
Does the idea of approaching a gallery make you tremble in your boots? Guest blogger Ruth Soller shares her 7 step process that has earned representation for her in two new galleries this year – alongside nationally known artists.
Deep Thought Thursday: What do you think of co-op galleries? Why? What has informed the opinion you have?
There is no doubt that art is sold through different avenues than it was 5 or 10 years ago. Deep Thought Thursday: What do the art galleries of the future look like? What do galleries need to do to stay relevant?
In the Pricing Your Art with Confidence program, Debby Williams and I stressed several times (Debby delivered the drill down) that you should never ever undersell your galleries. Artist Cherilyn SunRidge asked for clarification. I thought I’d share my responses here.