Keeping Gallery Relations on the Up-and-Up

In the Pricing Your Art with Confidence program, Debby Williams and I stressed several times (Debby delivered the drill down) that you should never ever undersell your galleries. Artist Cherilyn SunRidge asked for clarification. I thought I’d share my responses here.

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Cutting Ties with a Gallery < Deep Thought Thursday

How does an artist end a relationship with a gallery if it is not going well? How do you keep it civil and friendly while looking for another gallery in that same city?

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Is the gallery system weak? < Deep Thought Thursday

The Art Newspaper recently reported that the gallery system is structurally weak. How are your galleries doing?

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6 Ways to Drive Traffic to Your Gallery

Want to make your gallery even happier that they’re doing business with you? Send them business! Here’s how.

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Reframe How You Think About Galleries

You may think that galleries, curators, and critics have the power. And they do. They have as much power as you give them. You’re in charge of your career. It’s the first of the 6 Principles of No-Excuse Self-Promotion.

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Thinking of opening a gallery space?

The most important lesson guest blogger Kesha Bruce learned from opening a gallery was that a gallery is not a substitute for using your contact list and taking care of your biggest supporters.

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Approaching Art Galleries: Selling Yourself

How to Approach Galleries

Guest blogger and gallerist Maren Bargreen says “Artists of all levels of talent and experience don’t know how to approach galleries. It’s a rampant annoyance in our industry, and one issue that is easily solved.” Advice for how artists can avoid mistakes and bruised egos.

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Podcast: Give galleries what they want

While there is no standardized format for submitting your portfolio to galleries, you can earn points by being professional from the get-go. Fewer galleries = fewer artists in galleries. There isn’t much room for error. You must behave professionally in every way.

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Art Marketing Action newsletter (a written version of this podcast)

From the Vault: About Galleries

→Instructions for subscribing to the Art Marketing Action podcast on iTunes.

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Unsolicited marketing advice for galleries

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Treat Your Art Like It Belongs in a Museum

From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings.

Martha Marshall, Harbor Triptych. Acrylic on canvas. © The Artist

After sufficient time has passed, it is uncrated by the preparator or registrar who is wearing white gloves. A condition report is conducted–probably by the registrar. She will use the right lighting, magnification, and perhaps even ultraviolet light to ensure nothing has changed since the original condition report that accompanied the piece on its travels.

Loan and insurance forms are completed. Data is entered into the computer.

Gallery lighting is meticulous and at the appropriate foot-candle level for the medium. Labels are uniform. Floors are cleaned and artworks dusted (by someone with authority

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