There’s a certain point in your business when you can’t grow without hiring someone.
Your work is in demand, and you sell the work as fast as you make it. This is a good problem to have, but it’s still a problem because you can’t keep up by yourself.
You’re creator, packer, shipper, marketer, janitor, and warrior rolled into one. You spend as much time in the studio as you can and perform ninja maneuvers to get all of the business stuff taken care of.
You don’t watch television, your family barely sees you, and you’re not getting enough sleep.
You’re maxed out! But you don’t feel like you can afford to hire help.
Here’s the thing: You can’t afford not to hire someone.
Your art business will never grow if you continue doing everything yourself.
It’s not just you who hesitates to get help. Very rarely does an entrepreneur feel like it’s the right time to hire new people because there’s never “extra” cash lying around. It’s a catch 22: you don’t have surplus funds, but you’ve reached your limit on what you can accomplish alone.
If you believe in your work, it’s time to take risks.
When my clients reach this point of frustration, I encourage them to start keeping a list of everything they do in their businesses that someone else could do.
It’s even better if you start this list before you reach this point. You don’t have to go out and find someone right away. Just start the list. I’ll help.