I’ve been thinking a lot about Focus lately – enough that it deserves a capital “F.” It’s not that I’ve never written about focus, but it seems more critical than ever to remove ourselves from the chatter of social media, family squabbles, and needy pets. We have to give ourselves space to focus on a project.
I run my life and my business as if I have never failed. I never thought about failure until I asked people on the Art Biz Blog about the role of failure in their art practices. It might seem strange to you that I have never, until now, considered failure, but it’s true. True failure is rare. It’s more likely that one experiences disappointment or dissatisfaction.
Is that the sound of July 4th fireworks I hear? Or is your art business on fire? I would love to hear that it’s your business – that you are Hot – Hot – Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your head and heart, there are four things you should do – and keep doing – to ignite the passion for your art business.
The second principle of no-excuse self-promotion, according to I’d Rather Be in the Studio is: “Connections are critical to your success. To succeed, you must make an effort to meet new people and to maintain relationships.” But not all connections are equal. Some connections can be detrimental to your art, your emotional well-being, and your growth.
One of my Art Biz Bootcampers recently asked a question of our group that I think deserves a bigger stage. Deep Thought: Do you have any rituals around rejections? Maybe something involving screaming, hiding, crying, or throwing things?
One of the most valuable things you can do in your marketing is to teach people how to look at and appreciate your art. It’s not just good for you, but a gift that will last throughout the lives of those who experience it. I learned long ago when I worked in a museum that teaching people how to look at art empowers them and gives them confidence. Teaching people how to look at art empowers them and gives them confidence. Empowering them with skills is invaluable – to both you and them.
If “Follow Your Passion” works for you, heed the call! I’m not going to tell you not to follow your passion. You just won’t hear me offering those words as quick-and-easy business advice, which is often how they appear in print. Here’s my alternative version, which I hope serves you.
When is the last time you promoted your art without relying solely on email and social media? Apply a similar mindset to your marketing that you use in the studio when you’re trying to work through a problem. Try something new. Anything!
It’s easy to get caught up in the latest this or that and lose focus. Slow down and remind yourself of these building blocks for your art career. It’s the annual Memorial Day post.