Tomorrow is the final day of this year’s Art Biz Makeover event, and I have scheduled a special session on pitching your art that includes a panel of art world folks who are pitched to by artists all of the time.
©Lisa Cirenza, Tubers. Acrylic and oil on board, 70 x 100 centimeters. Used with permission.
As I was preparing for this event, I approached someone that I wanted to sit on this panel of art experts. I broke all of my rules for pitching ideas to people and couldn’t have screwed up the situation worse than I did.
Here’s how it went down in an only slightly edited, simplified version.
Me: We’ve never met, but I teach artists how to build their businesses. I’d like to stop by and introduce myself.
Other person: I
Poof! That’s the sound of the pressure vanishing like magic. That pressure of trying to hit a home run when you contact someone about your work. Maybe it’s an email to an interior designer, a meeting with an art consultant, or a letter to a gallerist. You want them to show your art, buy your work, or represent you.
If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.
Do you go to artist meetings and stick with your usual crowd? Do you attend meetings to hear the speaker and leave without connecting with other members? Two weeks ago my team received an urgent email from Ramon Magee from the Summit Art organization in Lee’s Summit, Missouri. He said his speaker for the evening had cancelled and they needed a program.
What do you say when people ask you what you do? The key is to be able to say something that makes your listener perk up and engage you in a more meaningful conversation.