Appraise an online gallery

There are some fantastic art galleries on the Internet, which are run by people who genuinely care about their artists and want to help them succeed. Then there are Web galleries that are in it for the big bucks. They’re more than happy to take your money. They don’t advertise and don’t care much whether or not you make sales because they make their money through subscriptions.

Every day there are new opportunities to show your art online. Every day you have to make decisions about what is a real opportunity, and what is a waste of your time and money. How do you know which ones are legitimate? As with everything in your art business, the onus is on you to trust but verify the source. You can’t blame anyone but yourself if you don’t seek all the facts. Here are some things to look for when starting a relationship with an online gallery.

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Assume Nothing, Polish Your Communication

You know what it’s like. You both read or saw the same thing. You both participated in the same conversation. But each of you took away something completely different. It happens every day. And it really mucks things up. Because after you talk or email, you go your separate ways and forge your paths based on what you THINK you heard and on what you THINK the other person is acting on.

Assume nothing. Polish your communication.

Whether you’re ironing out terms for an exhibit, workshop, commission, or gallery contract, protect your interests by using these four tips to keep you from making the wrong assumptions.

1. If you’re on the phone, repeat to the person on the other end of the line what you thought you heard–rephrasing it for clarification. After you get off the phone, send an email stating the same thing. Ask that the recipient confirm receipt and content of the email.

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