mailing list

Is it okay to add people to your email list?

by Alyson Stanfield on July 6, 2011

Confused about when it is okay to add people to your email list? Here are the rules for what’s okay and what’s absolutely not okay to add names to a bulk email list.

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Old-fashioned Marketing (that Works!)

by Alyson Stanfield on November 10, 2010

Not embracing email, blogs, and social media? Not to worry! Artists can achieve amazing results with traditional marketing and networking.

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Two things about my process for collecting contact information are key. 1. There is no sign-up in full view, so the information remains private. 2. The request is active and in person. When people give us their email, they know they’ll be getting a “painting in their inbox” (and an immediate thank you for stopping by the show) and nothing more.

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Spook yourself into action

by Alyson Stanfield on October 27, 2008

Halloween is as good a time as any to spook yourself into action. While I usually try to be reassuring and supportive with these newsletters, I’m here to scare you this week. Boo! What if a collector calls for a commission? Are you ready with your pricing and conditions? Can you say “No, Thank You” [...]

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Don't Shrink Your Mailing List Just Yet

by Alyson Stanfield on August 25, 2008

David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five years [...]

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Remember

by Alyson Stanfield on May 26, 2008

It’s time again for my annual Memorial Day issue. This is the day I give you reminders of what you should be doing to build your career and reputation and to sell more art. This is an incomplete list that reflects some truths as I see them at the moment. Remember that you are in [...]

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