Activate Your Marketing for a Bigger Audience

Yellow Male Cat

Is your marketing too passive? Are you putting your art out there and hoping someone will see it, buy it, or give you a show?

Jack isn’t always interested in being active.

I’ll confess that I’ve become complacent with my marketing. I write my blog posts every week and post to Facebook and Twitter. Then I sit back and wait for something to happen.

And I rely too much on my existing list without reaching out to new potential audiences.

Fortunately, my coach is correcting my ways. She’s amazed that I have had such good results, and pointed out that I could help a lot more people if only I’d become more active with my marketing.

This got me thinking about all of the passive marketing that we do. How could we approach it more actively in a way that puts us in the driver’s seat of

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A Solution for the Mailing List Conundrum

The sign-up form for this newsletter on the Art Biz Coach home page.

Have you been baffled by what to do with the two lists that many artists have: one list for newsletters and a second one for blog posts?

My predicament (and solution) might be of interest.

Please read on even if you don’t have this issue because I’m sharing big news that affects your Art Biz Coach and Art Biz Blog subscriptions.

For years I have been struggling with confused artists who don’t understand the difference between subscribing to the Art Biz Blog and subscribing to my Art Biz Insider newsletter. I get it!

The sign-up form for this newsletter on the Art Biz Coach home page.

I was confused myself. What do I post on the blog? What do I save for the newsletter?

Many of you probably struggle with the same thing. You have one list for your newsletter, while also offering subscriptions to your blog. Two lists – it’s

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The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you.

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How To Warm Up a Cold List

Icicles

You were told you needed an email list, so you asked people to subscribe, and then they just sat in your system for months. Your list has gone cold. Ice cold. You’ve realized the errors of your ways and are now ready to commit to staying in touch with your list on a regular basis, but you wonder: Will they remember me? What will they think if I just start contacting them after all this time?

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Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. How do you roll out the red carpet for VIPs who offer their support and trust? Here are some ideas.

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How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?

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Your Email List vs. Your Contact List

Rolodex

A recent lesson in the No-Excuse Art Biz Bootcamp led me to review previous posts and I found room for some clarification on this topic. So . . . Here’s a look at how I see your two primary lists. 1. Your Email List

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Love Your List

©Dianna Poindexter, You & Me. Oil on masonite.

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

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Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”

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Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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