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Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care? [...] 
A recent lesson in the No-Excuse Art Biz Bootcamp led me to review previous posts and I found room for some clarification on this topic. So . . . Here’s a look at how I see your two primary lists. 1. Your Email List [...] 
The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction. [...] 
Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!” [...] After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation [...] Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one. [...] Confused about when it is okay to add people to your email list? Here are the rules for what’s okay and what’s absolutely not okay to add names to a bulk email list. [...] What do you wish you would have known years ago about contact lists? Share your successes (and failures) re your contact list. [...] 
Your contact list, where you store all of the people you know or would like to know, is your #1 asset. Be proactive in building your contact list. You can start with any one of these 5 steps. [...] It’s been a couple of years since I posted a list of software for storing your inventory and contact lists. Not a lot has changed, but it’s time to post an update. [...] |
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