I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you. [...]
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You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested. [...] While it would be nice for your contact list to be stored in a single database, life doesn’t usually work out that neatly. I share how my contact lists are stored among three different platforms: 2 on my computer and 1 online. [...] 
Not embracing email, blogs, and social media? Not to worry! Artists can achieve amazing results with traditional marketing and networking. [...] Audio version of the post with the same name. Not embracing email, blogs, and social media? Not to worry – artists can achieve amazing results with traditional marketing. [...] I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it. [...] Your database of contacts consists of your mailing lists and connections through social media. While all contacts are valuable, your traditional mailing list is comprised of the people who have purchased art from you or supported you in some other way, and they are the most valuable contacts you have. [...] Audio version of the post with the same name. Your database of contacts consists of your mailing lists and connections through social media. While all contacts are valuable, your traditional mailing list is comprised of the people who have purchased art from you or supported you in some other way, and they are the most valuable contacts you have. [...] The definition of a mailing list should be expanded and reconsidered as a “contact list.” Social media puts you in touch with all kinds of people that aren’t on your traditional mailing list. [...] 
Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you. If they don’t sign up the first time, email them again in 3-4 months. [...] |
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