mailing lists

©Dianna Poindexter, You & Me. Oil on masonite.

Love Your List

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

Love Your List Read

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Gentle Persistence Pays Off

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”

Gentle Persistence Pays Off Read

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