Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”

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Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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4 Reasons to Cherish Unsubscribes

Penny Overcash, Emergence. Ceramic.

Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.

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Is it okay to add people to your email list?

CathyJean Clark

CathyJean Clark, A Different View. Mixed media intaglio, 36 x 30 inches. ©The Artist

There is still confusion as to when it’s okay to add someone to your email list.

A few weeks ago, I made this distinction:

Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on your contact list. You can also

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Your Favorite Tip for Contact Lists < Deep Thought Thursday

What do you wish you would have known years ago about contact lists? Share your successes (and failures) re your contact list.

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Stop Waiting for People to Sign Up

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts.

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph, 15 x 19 inches. ©The Artist

Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely

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Contact Management Software for Artists

It’s been a couple of years since I posted a list of software for storing your inventory and contact lists. Not a lot has changed, but it’s time to post an update.

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Contact Lists: The Basics

I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.

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Do your emails provide a call to action?

You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.

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Storing Your Contact Lists

While it would be nice for your contact list to be stored in a single database, life doesn’t usually work out that neatly. I share how my contact lists are stored among three different platforms: 2 on my computer and 1 online.

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