Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs.

My Art Biz Insider subscribers are my VIPs. If you are a subscriber, you know that I like to share gifts periodically as a reminder of how important you are to me.

My gifts are mostly worksheets or audio recordings, which wouldn’t be appropriate for your collectors and potential buyers.

So what do you give them? How do you roll out the red carpet for VIPs who offer their support and trust?

Here are some ideas.

Share Sneak Peeks

Before you post a new work to your blog or social media site, consider showing your list first.

Make it exclusive to them for 5 days and make it clear that

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How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?

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Your Email List vs. Your Contact List

Rolodex

A recent lesson in the No-Excuse Art Biz Bootcamp led me to review previous posts and I found room for some clarification on this topic. So . . . Here’s a look at how I see your two primary lists. 1. Your Email List

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Love Your List

©Dianna Poindexter, You & Me. Oil on masonite.

The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.

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Gentle Persistence Pays Off

©Barbara Lee, Aspens - Hope Valley, California Sierras. Photograph.

Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”

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Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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4 Reasons to Cherish Unsubscribes

Penny Overcash, Emergence. Ceramic.

Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.

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Is it okay to add people to your email list?

CathyJean Clark

CathyJean Clark, A Different View. Mixed media intaglio, 36 x 30 inches. ©The Artist

There is still confusion as to when it’s okay to add someone to your email list.

A few weeks ago, I made this distinction:

Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on your contact list. You can also send personal emails to individuals on your contact list.

Your email list is for those who have opted in (asked) to receive your bulk email blasts, newsletters, and reminders.

The Rules

So, what are the rules? When is it okay to add people to your email list?

It’s hunky dory to:

Send personalized letters & emails to anyone – even if you don’t know

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Your Favorite Tip for Contact Lists < Deep Thought Thursday

What do you wish you would have known years ago about contact lists? Share your successes (and failures) re your contact list.

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Stop Waiting for People to Sign Up

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts.

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph, 15 x 19 inches. ©The Artist

Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on your contact list. You can also send personal emails to individuals on your contact list.

Your email list is for those who have opted in (asked) to receive your bulk email blasts, newsletters, and reminders.

I appreciate the combination of snail mail and email, but the primary benefit of my contact list is to spur my memory, which helps

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