Why Nobody Came to Your Show
It doesn’t take a genius to understand why nobody came to your art show.
Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or are nursing a sick child.
We’re going to focus on the able people on your mailing list who would be most inclined to come out and support you. Except they didn’t.
The reason they didn’t come is because you assumed too much.
Let’s look at 4 ways this might have played out.
1. You didn’t tell them about it.
You assumed the venue would get the word out.
Oops! You’ll never do that again. Venues, regardless of the type of venue, have an entire program of artists and exhibitions lined up. Sorry to break this to you: you are but a small fish in their big pond.
What’s important to you isn’t always critical to them.
You can’t rely on the venue to get people to your exhibition.
2. You relied on a social media post.
You assumed people would see your invitation on Facebook.
You can’t post an invitation once or twice to social media and expect results (especially these days). I don’t know about you, but
Why Nobody Came to Your Show Read