If you are one of the many artists who has given up on real mail in favor of using email to stay in touch, it’s time to rethink that strategy. Real mail offers many features that email cannot replicate.
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mailings
If you are planning on sending holiday cards this year, take a moment to think about what you are sending and why. If you’re going to go to the trouble of sending a personal greeting, make it personal!
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Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
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Audio version. Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
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There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
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