Deep Thought Thursday: Going solo

Continue Reading…

Treat Your Art Like It Belongs in a Museum

From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings.

Martha Marshall, Harbor Triptych. Acrylic on canvas. © The Artist

After sufficient time has passed, it is uncrated by the preparator or registrar who is wearing white gloves. A condition report is conducted–probably by the registrar. She will use the right lighting, magnification, and perhaps even ultraviolet light to ensure nothing has changed since the original condition report that accompanied the piece on its travels.

Loan and insurance forms are completed. Data is entered into the computer.

Gallery lighting is meticulous and at the appropriate foot-candle level for the medium. Labels are uniform. Floors are cleaned and artworks dusted (by someone with authority to handle art).

Everything is done to ensure the artwork is cared for

Continue Reading…

Deep Thought Thursday: Can art be taught?–a 2-fer

Continue Reading…

Deep Thought Thursday: Circumstances and location

Continue Reading…

Podcast: Emerge from a slump

We all go through them. All of us. We need to wallow a bit, but then we need to find our way out.

 

How do you emerge from a slump?

See related newsletters:

Craft a Starting RitualGet with the Motors

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.

This podcast is an audio version of the Art Marketing Action newsletter.

Send to Kindle

Podcast: Create a Body of Work

A body of work will define you as an artist, but what is a "body of work" ?

 

See related newsletters:

Define Your StylePut Your Art First

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.

This podcast is an audio version of the Art Marketing Action newsletter.

Send to Kindle

Give me a number, please!

Today’s Art Marketing Action newsletter is about creating a body of work. I write, “As a mature exhibiting artist, you need to create enough work to have a couple of solo exhibits simultaneously.” But I know that you want a number.

You’d be happy if I’d say that you’re sitting pretty if you have 20 works in a recognizable style. But I’m not going to do that. (Apologies)

Image (c) Bonnie Hurst, Buffalo Painting #2 (detail)

Some people will tell you to have enough work for two solo exhibits. In her email query to me, Bonnie Hurst noted that Georgia O’Keeffe said three exhibits. Remember back when we used to use slide sheets? We heard that artists needed two pages of slides (40 works) in a recognizable style.

But the answer can’t be the same for every artist. Some artists produce at a much slower rate

Continue Reading…

Deep Thought Thursday: Success and mediocrity

Continue Reading…

To sign or not to sign (your artwork)

Continue Reading…

Deep Thought Thursday: Stuck in a rut?

Continue Reading…