If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.
These are not marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook.
My definition of a marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences.
What strategies are you using to keep your name and art in front of people?
Speaking or conducting demonstrations at gallery receptions Sending postcards quarterly Mailing/Emailing a newsletter or regular update Writing a personal note to someone on your contact list Blogging 2-3 times a week while engaging your readers and responding to comments Updating your page on Facebook with interesting content Creating a top-notch video and posting it on YouTube Exhibiting your art — over and over again,