Promoting Events 6 Months Out

At my social media immersion workshop in Philadelphia. Photo by John Pitman Photography, ©John J. Pitman. Used with permission.

If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.

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Top 10 Marketing Advice Newsletters from Art Biz Coach

Art Biz Coach original home page 2002

In celebration of the 10th anniversary of the Art Marketing Action Newsletter, here are the top 10 marketing advice articles from Art Biz Coach. Includes writing, blogging, exhibiting, and more. What’s #1 ?

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Your Marketing Strategy

Jacqueline Steudler, In the Midst of Trees #11. Gouache on paper.

These are not marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook.

My definition of a marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences.

Jacqueline Steudler, In the Midst of Trees #11. Gouache on paper, 40 x 40 cm. ©The Artist

What strategies are you using to keep your name and art in front of people?

Speaking or conducting demonstrations at gallery receptions Sending postcards quarterly Mailing/Emailing a newsletter or regular update Writing a personal note to someone on your contact list Blogging 2-3 times a week while engaging your readers and responding to comments Updating your page on Facebook with interesting content Creating a top-notch video and posting it on YouTube Exhibiting your art — over and over again,

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